It was not by chance, Mr. Edwards said, that prepping first took root in New York in the black community: he himself is black, and in the 1990s he became a frequent guest on “The Open Line,” a call-in radio show on the “urban adult” station WBLS. Around the same time, he started giving classes in disaster preparation at the National Action Network, the Rev. Al Sharpton’s civil rights group. “Obviously,” Mr. Edwards said, “because of our history, black folks know that bad things happen.”
Before they were pets, dogs were workers. They can carry their own supplies without complaint (already making them superior to most humans right now), sniff out food and water, and search for and bring down prey. Some breeds, such as huskies, have been specifically tailored to bust their butts on the barest of rations. Dogs also have a long and storied history of offensive and defensive combat use, making them perfectly suited to attack anyone who thinks they have more of a right to that sweet, sweet snack cake stockpile than you do. Which is to say, your four-legged pal is just a few training sessions and a kickass set of armor away from leading you to your rightful place as God Of The Ragged Desert/Water People.
In the end, what it all boils down to, at least for the preppers, is self-reliance—a concept as old as the human race itself. As survival blogger John Solomon pointed out in a recent column, during the Victory Gardens of WWII, Americans managed to grow 40 percent of all the vegetables they needed to survive. "My mother's parents had a 10-acre garden, and my grandfather worked at the dairy farm next door," says Hill, the former jet mechanic. "They worked by raising their own food, they had their own chickens, they canned vegetables, and my grandfather fed a family of 12 like that." But in the modern world, he says, many of those skills are easily forgotten. Today, our food comes from dozens of different sources. Most of us aren't quite sure how electricity gets from the wires to our stoves. We use debit cards to buy a can of tuna and we wouldn't have the slightest idea how to filter contaminated water. We are residents of the new millennium; we simply haven't needed to prepare.
So for the moment, people like Bedford are reteaching themselves lost skills—and in some cases, learning new ones. Bedford has read up on harvesting an urban garden, and is learning to use a solar oven to bake bread. She is ready with a pointed shot in the event she ever needs to hunt for her own food. And until then, she's got 61 cans of chili, 20 cans of Spam, 24 jars of peanut butter, and much more stocked in her pantry; she estimates she's spent about $4,000 on food supplies, an amount that should keep her family going for at least three months. Now, even if something simple goes wrong, like a paycheck doesn't go through, "we don't need to worry," she says.

In the previous decade, preparedness consultant, survival bookseller, and California-based author Don Stephens popularized the term retreater to describe those in the movement, referring to preparations to leave cities for remote havens or survival retreats should society break down. In 1976, before moving to the Inland Northwest, he and his wife authored and published The Survivor's Primer & Up-dated Retreater's Bibliography.
The U.S. Department of Homeland Security (DHS) in their "If You See Something, Say Something" campaign says that "the public should report only suspicious behavior and situations...rather than beliefs, thoughts, ideas, expressions, associations, or speech...".[86] However, it is alleged that a DHS list of the characteristics of potential domestic terrorists used in law enforcement training includes "Survivalist literature (fictional books such as Patriots and One Second After are mentioned by name)", "Self-sufficiency (stockpiling food, ammo, hand tools, medical supplies)", and "Fear of economic collapse (buying gold and barter items)".[87][88]
Lokey teaches students agricultural skills and says she came to Wild Abundance because she wants to show her students how to build a basic cold frame: a wooden enclosure with a transparent roof that can be used to keep seedlings warm in winter. That way, no matter what happens, they’ll have the tools they need to grow fresh fruits and vegetables all year round.
To answer that question, I found myself in the Siloam Cafe in Siloam Springs, Arkansas, seated across from Martin Fletchall, a disabled veteran who says God called him and his family to the Ozarks from Montana. He prefers to be called Fletch. Fletch is in his 40s, wears a white beard, a camouflage hoodie and matching hat and orders toast, eggs and steak, which costs less than $4. He agreed to meet me after a few weeks of exchanging emails and vetting that I wasn’t actually a “social justice warrior.” 
4Office of the Assistant Secretary for Preparedness and Response [Internet]. Public Health Emergency Medical Countermeasures Enterprise. Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response. [updated 2016 Dec; cited 2017 Jul 10]. Available from: https://www.phe.gov/Preparedness/mcm/phemce/Pages/default.aspx
When I asked about some of those I had met along the way — say, the geared-up 12-year-old, Leonardo Ruiz Jr., who, dropping his suspicions, later gave his name to a photographer — he gave a forbearing smile. “There’s a spectrum,” Dr. Redlener said. “On one end is mindless complacency. On the other is paranoia. The challenge is to find that place in the middle where you understand that bad things can happen, but it doesn’t consume your life.”
It is difficult to write a review that is worthy of the greatness of this book. Poetically written, each essay is uniquely beautiful. It astonishes me to read a book from so long ago that is still so relevant today. I wish I could go back and have conversations with Emerson and Thoreau. Imagine the conversations they had with each other! It took me a while to read this, but it was important to me to take my time and understand each point he was making. This is the kind of book that one should reference throughout life. Emerson reminds us to trust in our soul above everything and let its force shine through. Only then will our lives have meaning.
Still, as I sat at my desk one afternoon, eyeing the colorful salads my coworkers were having for lunch, I realized the absurdity of my experiment: I live in a city with 24/7 access to fresh food and work a job that affords me the privilege of eating healthfully most of the time. Even quibbling over the nutritional content of these freeze-dried meals was something of a luxury, because I wasn’t in a position where I actually needed to eat them. Then again, you never know what’s going to happen.
The relations of the soul to the divine spirit are so pure, that it is profane to seek to interpose helps. It must be that when God speaketh he should communicate, not one thing, but all things; should fill the world with his voice; should scatter forth light, nature, time, souls, from the centre of the present thought; and new date and new create the whole. Whenever a mind is simple, and receives a divine wisdom, old things pass away, — means, teachers, texts, temples fall; it lives now, and absorbs past and future into the present hour. All things are made sacred by relation to it, — one as much as another. All things are dissolved to their centre by their cause, and, in the universal miracle, petty and particular miracles disappear. If, therefore, a man claims to know and speak of God, and carries you backward to the phraseology of some old mouldered nation in another country, in another world, believe him not. Is the acorn better than the oak which is its fulness and completion? Is the parent better than the child into whom he has cast his ripened being? Whence, then, this worship of the past? The centuries are conspirators against the sanity and authority of the soul. Time and space are but physiological colors which the eye makes, but the soul is light; where it is, is day; where it was, is night; and history is an impertinence and an injury, if it be any thing more than a cheerful apologue or parable of my being and becoming.
Not only are natural disasters a threat, but widespread terrorist acts have turned the concept of safety into question. Any large-scale national disaster is going to strain the resources of local and government relief services. Your survival and certainly long term comfort depends on just how prepared you are. Emergency and Survival Preparedness can be as simple as moving to a better location, creating a food storage program or developing an emergency exit plan. Preparation doesn't need to be stressful or overwhelming. On the contrary, that is why survival preparedness is an important part of living well.
The irony of this didn’t escape me: While I’d been drawn to freeze-dried food as a convenient way of preparing for a cataclysm that may never come, there I was, toiling away for hours in the kitchen to prepare a dish I’d be eating that night and the next day. It was the most fortifying meal I’d eaten all week, and a minor achievement: Thanks to the premeasured portions and easy-to-follow instructions, I’d learned how to make a chicken pot pie from scratch.
“Society everywhere is in conspiracy against the manhood of everyone of its members. Society is a joint-stock company, in which the members agree, for the better securing of his bread to each shareholder, to surrender the liberty and culture of the eater. The virtue in most request is conformity. Self-reliance is its aversion. It loves not realities and creators, but names and customs.”
Also in 2011, Finelli started running the Get Prepared Expo series at the Ozark Empire Fairgrounds, bringing in hundreds of exhibitors and more than 70 preparedness seminars. Before doors opened, he’d host a get-together at Ziggie’s Cafe on North Glenstone, which he soon moved to Jimmy’s Egg on East Battlefield to accommodate the crowd. At Jimmy’s Egg, Finelli found another platform from which to preach preparedness. He started drawing a crowd—more than 330 on expo weekends—so Finelli made Jimmy’s Egg a weekly affair. On Monday nights, his radio instructors showed up or Skype’d in to mold the minds of 50 to 100 students. The meetups—a name borrowed from Ron Paul’s 2012 community get-togethers—were also social events, although Finelli kept the BS to a minimum. 
Amid the localized terror, trains will deliver the nation’s hapless coastal residents to our doorstep. Pense thinks it’ll look like the Holocaust, that the government will deposit boxcars of starving New Yorkers and Californians into the suddenly crowded Heartland. Then they’ll go back for more. It’s going to be, Pense says, some interesting times. 

The irony of this didn’t escape me: While I’d been drawn to freeze-dried food as a convenient way of preparing for a cataclysm that may never come, there I was, toiling away for hours in the kitchen to prepare a dish I’d be eating that night and the next day. It was the most fortifying meal I’d eaten all week, and a minor achievement: Thanks to the premeasured portions and easy-to-follow instructions, I’d learned how to make a chicken pot pie from scratch.
“The voyage of the best ship is a zigzag line of a hundred tacks. See the line from a sufficient distance, and it straightens itself to the average tendency. Your genuine action will explain itself, and will explain your other genuine actions. Your conformity explains nothing. Act singly, and what you have already done singly will justify you now.” –Ralph Waldo Emerson
Most searches of the term “self-reliance” on the Internet also return this description; “Self-Reliance is an essay written by American transcendentalist philosopher and essayist Ralph Waldo Emerson.” In his notorious essay, written in 1841, Emerson himself defined self-reliance as “the need for each individual to avoid conformity and false consistency, and follow his or her own instincts and ideas”.
"I should have purchased two of these radios, one to keep in the house and one in the vehicle. With the hand generator, light, radio and various charging options for your cell phone, this radio can come in handy in a pinch. I'm not a doomsday prepper by any means but this radio can definitely come in handy even without a total meltdown of society."
Mainstream economist and financial adviser Barton Biggs is a proponent of preparedness. In his 2008 book Wealth, War and Wisdom, Biggs has a gloomy outlook for the economic future, and suggests that investors take survivalist measures. In the book, Biggs recommends that his readers should "assume the possibility of a breakdown of the civilized infrastructure." He goes so far as to recommend setting up survival retreats:[53] "Your safe haven must be self-sufficient and capable of growing some kind of food," Mr. Biggs writes. "It should be well-stocked with seed, fertilizer, canned food, medicine, clothes, etc. Think Swiss Family Robinson. Even in America and Europe, there could be moments of riot and rebellion when law and order temporarily completely breaks down."[23]
Based on this crude but honest assessment of the general public's affinity for the common bicarbonate, you'd be surprised by how much survivalists are into it (#2 on the list of "things for preppers to hoard"). They must expect some pretty serious hankerings for tasty leavened baked goods, or they have extensive phobias about the funkiness of their nuke survival backup plans.
It turns out that when you're down to your last moldy hunk of bread and giardia-laced mud puddle, letting it all melt away in a cloud of smoke for a few precious moments can mean the difference between giving up and giving the rat (eating) race another go. If history has anything to say, it's more common than you think for people to happily give up MREs and gunlord harems in return for hastening their ends with carcinogens wrapped up in tidy paper packages. In traumatic situations like war, cancer sticks are often valued more highly than food. Even in the current (more or less) pre-apocalyptic global economy, cigarettes are one of the stable forms of currency.
In fact, one of the subjects specifically told Mills that "it’s not like on [National Geographic’s] Doomsday Preppers." They weren't preparing for the total collapse of society. They were getting ready to deal with a local collapse of services that might last a few months. It's less Armageddon and more Hurricane Irma—which hadn't hit yet while Mills was doing his interviews but has since suggested that preparing for a couple of months without key services may be badly underestimating needs. Prepper supplies would typically be enough to only hold out that long, and Mills said they often referred to these caches as "more than they'd ever need."
And now, there are Democrats. Fear of the Trump administration is largely responsible for an urban and liberal renaissance within prepping; left-leaning Facebook groups and urban prepping YouTube channels brim with freshly paranoid Americans who attend the same expos, talk the same shop and wipe with the same bulk supply of toilet paper as the conservatives who voted the other way. That said, I met no openly liberal preppers in Springfield. 

That reaction, of course, means different things to different people. Some prep for economic disaster, while others prep to escape genetically modified foods. An organic farmer could be considered a prepper; so might an urban gardener. Some preppers fear putting their names out in public—they don't want every desperate soul knocking down their door in the event of a disaster—while others see it as a network they can rely upon were something horrible to happen. Some preppers fear the complete breakdown of society, while others simply want to stock up on extra granola bars and lighter fluid in case of a blackout or a storm. Hard-core survivalists might think of preppers as soft; "Eventually, the Chef Boyardee is going to run out," jokes Cody Lundin, the founder of the Aboriginal Living Skills School, a survival camp based out of his home in Prescott, Az. But prepping, says Martin, is just a new word for a very old way of life. "You don't have to have a survival retreat loaded with guns secluded in the wilderness to be a prepper," adds David Hill Sr., 54, a former jet mechanic who runs the Web site WhatisaPrepper from his home in rural West Virginia. "There are many people who live in urban and suburban areas who don't own guns who also identify themselves as preppers."


he bald snow tires on my ’06 Accord struggled to achieve the grip needed to summit Len Pense’s long, steep driveway. If the grid goes down the way he thinks it will, you’d need a tank to ascend the eroding gravel path because the 83-year-old Army veteran knows exactly which oak tree he’d fell across the route, lest the marauders come for his cache of, among many other things, 44 raised-bed gardens of food. One way in, one way out; that’s what sold Pense and his wife on the 21-acre hilltop property in Strafford some 25 years ago. 

In the next decade Howard Ruff warned about socio-economic collapse in his 1974 book Famine and Survival in America. Ruff's book was published during a period of rampant inflation in the wake of the 1973 oil crisis. Most of the elements of survivalism can be found there, including advice on food storage. The book championed the claim that precious metals, such as gold and silver, have an intrinsic worth that makes them more usable in the event of a socioeconomic collapse than fiat currency. Ruff later published milder variations of the same themes, such as How to Prosper During the Coming Bad Years, a best-seller in 1979.
The nonchalance of boys who are sure of a dinner, and would disdain as much as a lord to do or say aught to conciliate one, is the healthy attitude of human nature. A boy is in the parlour what the pit is in the playhouse; independent, irresponsible, looking out from his corner on such people and facts as pass by, he tries and sentences them on their merits, in the swift, summary way of boys, as good, bad, interesting, silly, eloquent, troublesome. He cumbers himself never about consequences, about interests: he gives an independent, genuine verdict. You must court him: he does not court you. But the man is, as it were, clapped into jail by his consciousness. As soon as he has once acted or spoken with eclat, he is a committed person, watched by the sympathy or the hatred of hundreds, whose affections must now enter into his account. There is no Lethe for this. Ah, that he could pass again into his neutrality! Who can thus avoid all pledges, and having observed, observe again from the same unaffected, unbiased, unbribable, unaffrighted innocence, must always be formidable. He would utter opinions on all passing affairs, which being seen to be not private, but necessary, would sink like darts into the ear of men, and put them in fear.
Still, there’s quite a bit of overlap between the two. “There are preppers that are homesteaders, and there are homesteaders that are preppers,” says Levy, who identifies more as a straight-ahead prepper. “If there’s any difference, it’s just a difference in the environment in which we live. If there’s commonality, [it’s that] we still all have this real need to be self-sufficient and not dependent upon others, no matter what happens.”
The populace think that your rejection of popular standards is a rejection of all standard, and mere antinomianism; and the bold sensualist will use the name of philosophy to gild his crimes. But the law of consciousness abides. There are two confessionals, in one or the other of which we must be shriven. You may fulfil your round of duties by clearing yourself in the direct, or in the reflex way. Consider whether you have satisfied your relations to father, mother, cousin, neighbour, town, cat, and dog; whether any of these can upbraid you. But I may also neglect this reflex standard, and absolve me to myself. I have my own stern claims and perfect circle. It denies the name of duty to many offices that are called duties. But if I can discharge its debts, it enables me to dispense with the popular code. If any one imagines that this law is lax, let him keep its commandment one day.
Gerald Celente, founder of the Trends Research Institute, noted how many modern survivalists deviate from the classic archetype, terming this new style "neo-survivalism"; "you know, the caricature, the guy with the AK-47 heading to the hills with enough ammunition and pork and beans to ride out the storm. This [neo-survivalist] is a very different one from that".[27]
People in the disaster preparedness community often say they are readying for the “shit hits the fan” moments: some future calamity, however plausible or implausible, when we are forced to fall back on our possessions and ingenuity. Doomsday Preppers, the long-running National Geographic show that popularized the term “prepper,” introduced mainstream America to a slew of quirky individuals — mostly men with a love of pricey gadgets and the Second Amendment — and the highly improbable doomsday scenarios for which they’d chosen to prepare.
This group is concerned with the spread of fatal diseases, biological agents, and nerve gases, including swine flu, E. coli 0157, botulism, dengue fever, Creutzfeldt–Jakob disease, SARS, rabies, Hantavirus, anthrax, plague, cholera, HIV, ebola, Marburg virus, Lassa virus, sarin, and VX.[36] In response, they might own NBC (nuclear, biological and chemical) full-face respirators, polyethylene coveralls, PVC boots, nitrile gloves, plastic sheeting and duct tape.

“Thereupon many statesmen and philosophers came to Alexander [the Great] with their congratulations, and he expected that Diogenes of Sinope also, who was tarrying in Corinth, would do likewise. But since that philosopher took not the slightest notice of Alexander, and continued to enjoy his leisure in the suburb Craneion, Alexander went in person to see him; and he found him lying in the sun. Diogenes raised himself up a little when he saw so many people coming towards him, and fixed his eyes upon Alexander. And when that monarch addressed him with greetings, and asked if he wanted anything, ‘Yes,’ said Diogenes, ‘stand a little out of my sun.’” –Plutarch, Alexander


A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do. He may as well concern himself with his shadow on the wall. Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, though it contradict every thing you said to-day. — 'Ah, so you shall be sure to be misunderstood.' — Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood.
Status can be a funny thing. Of course its most obvious iteration comes with shiny hardware and easily recognizable logos, but it gets far more interesting as you narrow it down to the more opaque signals — when the way you tuck your shirt, or what you eat for breakfast, or your particular brand of notebook can mark you as in or out. And of course, what counts as a status item varies wildly across human tribes. In our series, Insider Goods, we’re talking to tribe members (some with their real names, some anonymously) to find out the status items among art-gallery assistants, or Broadway actors, or architects. Today, we hear from Todd Sepulveda, editor of Prepper Website and host of The Prepper Website podcast, who always has a bug-out bag (that’s a go bag ready for any instance in which you might be bugging out, from a power outage to a hurricane to a nuclear war) at the ready.
While there's no scientific data to track survivalism's recent growth, some preppers have speculated it's reached a level not matched in decades. Emergency-supply retailers say they're seeing business boom; the Red Cross has had a surge in volunteers over the past year (up some 160,000 over 2008), and there are networks of preppers—from Prepper.org to the Suburban Prepper, to Bedford's own blog, "The Survival Mom"—sprouting up all over the Web. FEMA's new head under Obama, Craig Fugate, has encouraged Americans to get in touch with their inner survivalist. "I encourage all Americans to take some simple steps to make their families more prepared, such as developing a family communications plan," he tells NEWSWEEK. His organization recently launched a "Resolve to be Ready" campaign suggesting that Americans to make preparedness part of their New Year's resolutions. "I think what people have come to realize is that [organizations like ours] can't always be everywhere we need to be as quickly as we need to be," says Jonathan Aiken, a spokesman for the American Red Cross. "So I think the messaging has changed, from FEMA on down, that in the event of an emergency, people need to be prepared to take care of themselves for a couple of days until the rest of us can come out and get to you."
Tune off sound if you don't want to hear the music, - there is no talking in this silent video. If you are a subscriber or long time viewer, there is some new footage at the end of the video, but otherwise you have seen most of this. As always, I'll release a new video on Friday showing the progress I made this week on the door and the ice box for food storage.
A couple of weeks ago, on a leisurely Sunday afternoon, 40 people gathered at a church in Washington Heights for a show-and-tell session sponsored by the New York City Preppers Network. One by one, they stood in front of the room and exhibited their “bug-out bags,” meticulously packed receptacles filled with equipment meant to see them through the collapse of civilization.
Richard Mitchell Jr., professor emeritus of sociology at Oregon State University, is probably America’s greatest academic authority on prepping. He says modern-day survivalism as we know it is a relatively recent phenomenon, born out of the U.S. real estate boom of the late 1960s and early ’70s and the concurrent rise of guns-and-ammo magazines. Together, he says, these developments gave rise to a baby-boomer fantasy: moving to your second home in the country and learning to protect yourself in the great outdoors.
One of Emerson’s most famous quotations went like this, “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.” Or, as Albert Einstein famously coined about insanity, “doing the same thing over and over again and expecting different results.”. Self-reliance is based on the fundamental belief that you can, and should, change and control your circumstances. I have and so can you.
And now at last the highest truth on this subject remains unsaid; probably cannot be said; for all that we say is the far-off remembering of the intuition. That thought, by what I can now nearest approach to say it, is this. When good is near you, when you have life in yourself, it is not by any known or accustomed way; you shall not discern the foot-prints of any other; you shall not see the face of man; you shall not hear any name;—— the way, the thought, the good, shall be wholly strange and new. It shall exclude example and experience. You take the way from man, not to man. All persons that ever existed are its forgotten ministers. Fear and hope are alike beneath it. There is somewhat low even in hope. In the hour of vision, there is nothing that can be called gratitude, nor properly joy. The soul raised over passion beholds identity and eternal causation, perceives the self-existence of Truth and Right, and calms itself with knowing that all things go well. Vast spaces of nature, the Atlantic Ocean, the South Sea, — long intervals of time, years, centuries, — are of no account. This which I think and feel underlay every former state of life and circumstances, as it does underlie my present, and what is called life, and what is called death.
The End Of The World As We Know It or TEOTWAWKI is a common acronym for Preppers to use.  It is perceived from a personal level and indicates the end of a the way we know the world from our own viewpoint.  This can include our viewpoint of the world from a personal, family, neighborhood, town, state, regional, national or world level.  Many people suffer a catastrophic TEOTWAWKI on a family level that their friends and extended family may never be aware of.
I hope in these days we have heard the last of conformity and consistency. Let the words be gazetted and ridiculous henceforward. Instead of the gong for dinner, let us hear a whistle from the Spartan fife. Let us never bow and apologize more. A great man is coming to eat at my house. I do not wish to please him; I wish that he should wish to please me. I will stand here for humanity, and though I would make it kind, I would make it true. Let us affront and reprimand the smooth mediocrity and squalid contentment of the times, and hurl in the face of custom, and trade, and office, the fact which is the upshot of all history, that there is a great responsible Thinker and Actor working wherever a man works; that a true man belongs to no other time or place, but is the centre of things. Where he is, there is nature. He measures you, and all men, and all events. Ordinarily, every body in society reminds us of somewhat else, or of some other person. Character, reality, reminds you of nothing else; it takes place of the whole creation. The man must be so much, that he must make all circumstances indifferent. Every true man is a cause, a country, and an age; requires infinite spaces and numbers and time fully to accomplish his design;--and posterity seem to follow his steps as a train of clients. A man Caesar is born, and for ages after we have a Roman Empire. Christ is born, and millions of minds so grow and cleave to his genius, that he is confounded with virtue and the possible of man. An institution is the lengthened shadow of one man; as, the Reformation, of Luther; Quakerism, of Fox; Methodism, of Wesley; Abolition, of Clarkson. Scipio, Milton called "the height of Rome"; and all history resolves itself very easily into the biography of a few stout and earnest persons.
In calling out to all the misfits and the rebels and the troublemakers, the “round pegs in square holes” who “see things differently” and have trouble with the rules, the ad evokes the ideal first created by Emerson of a rough-hewed outsider who changes the world through a combination of courage, tenacity, resourcefulness and that God-given wild card, genius. While Dreyfuss narrates, archival footage of the “crazy ones” flickers on the screen in black and white: Albert Einstein leads the way, followed by Bob Dylan, the Rev. Martin Luther King Jr., a jubilant Richard Branson shaking a Champagne bottle in a flight suit.

“Welcome evermore to gods and men is the self-helping man. For him all doors are flung wide: him all tongues greet, all honors crown, all eyes follow with desire. Our love goes out to him and embraces him, because he did not need it. We solicitously and apologetically caress and celebrate him, because he held on his way and scorned our disapprobation.” –Ralph Waldo Emerson

For experienced preppers like Daisy Luther, founder of the blog The Organic Prepper and the online survival goods store Preppers Market, ready-to-go freeze-dried meals are more of a last line of defense than anything else. Though she insists these products “have their place,” her version of long-term food storage sounds more like a way of life, a process of slowly building up a pantry that will enable her to feed her family as healthfully and economically as possible. Sometimes that means stocking up on the freeze-dried stuff, or buying whatever’s on sale at the supermarket; but it’s also about living in sync with the seasons, growing food in her own garden and using timetested home preservation methods—like canning and dehydrating—to ensure she always has food on hand.
When I point out that her reasons for getting into survivalism sound far off from the “every man for himself” mentality of the macho prepper stereotype, Chymiy mentions a paper by a team of social psychologists from UCLA, published in Psychological Review, about the differences in how men and women react to physical and social stressors. “The traditional fight-or-flight response is apparently based on research done only on men, so when they finally researched women under extreme stress, their response instead of fight or flight was more tend and befriend, apparently,” she explains. “Instead of running away or punching you in the face if you try to mug us, we’ll try to talk you down or try to make a social connection so you know the stressful situation can be diffused. And in neighborhood settings, we try to come together and help each other.”
Terrorist attacks including the 911 plane attacks, bombings in London, Madrid, Bali and many other places, led to a strong online interest in discussing personal readiness and self reliance.  Fueled by United States disasters such as Hurricane Katrina and Ike and international disasters including earthquakes and tsunamis in Indonesia, Chile, Japan and elsewhere, the Prepper Movement gained a lot of momentum without having a particular date in mind (unlike Y2K) which led to many people recognizing a need to change their lives to be more prepared and self reliant.
This doesn’t mean living in a void, it just means that we’re conscious about our relationship to the world and other people. It’s not rejecting external advice outright, but trusting ourselves enough to sift through which advice is worthy. We’re aware of the agendas of others, and don’t let them sway us from our self-determined path. Self-reliance doesn’t necessarily mean rejecting all established customs and values, it just means experimenting with them so we know if they work for us. It’s putting stock in our inner wisdom.
From a modern Preppers perspective, Y2K was a marketing gaffe which led to millions of people piquing an interest in Preparedness but then throwing everything out when nothing happened.  These people were concerned about a single event and not truly converted to a life of Self Reliance and Preparedness.  This same concern holds for 2012 scare marketing.

Bombs rain from the skies, alien ships descend with lasers ablaze, improbably proportioned, irradiated sea monsters tear through essential infrastructure. You'd think that running, screaming, and finding clean underwear would top the list of activities likely to improve your chances of living, followed closely by finding a sustainable food source and offering sexual favors to the person with the most impressive arsenal. Unless you were a prepper, in which case you'd be worrying more about the safety of your cigarette stockpile.
I read the other day some verses written by an eminent painter which were original and not conventional. The soul always hears an admonition in such lines, let the subject be what it may. The sentiment they instil is of more value than any thought they may contain. To believe your own thought, to believe that what is true for you in your private heart is true for all men, — that is genius. Speak your latent conviction, and it shall be the universal sense; for the inmost in due time becomes the outmost,—— and our first thought is rendered back to us by the trumpets of the Last Judgment. Familiar as the voice of the mind is to each, the highest merit we ascribe to Moses, Plato, and Milton is, that they set at naught books and traditions, and spoke not what men but what they thought. A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages. Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back to us with a certain alienated majesty. Great works of art have no more affecting lesson for us than this. They teach us to abide by our spontaneous impression with good-humored inflexibility then most when the whole cry of voices is on the other side. Else, to-morrow a stranger will say with masterly good sense precisely what we have thought and felt all the time, and we shall be forced to take with shame our own opinion from another.
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