If any man consider the present aspects of what is called by distinction society, he will see the need of these ethics. The sinew and heart of man seem to be drawn out, and we are become timorous, desponding whimperers. We are afraid of truth, afraid of fortune, afraid of death, and afraid of each other. Our age yields no great and perfect persons. We want men and women who shall renovate life and our social state, but we see that most natures are insolvent, cannot satisfy their own wants, have an ambition out of all proportion to their practical force, and do lean and beg day and night continually. Our housekeeping is mendicant, our arts, our occupations, our marriages, our religion, we have not chosen, but society has chosen for us. We are parlour soldiers. We shun the rugged battle of fate, where strength is born.
The Cold War era civil defense programs promoted public atomic bomb shelters, personal fallout shelters, and training for children, such as the Duck and Cover films. The Church of Jesus Christ of Latter-day Saints (LDS Church) long directed its members to store a year's worth of food for themselves and their families in preparation for such possibilities;[3] but the current teaching advises only a three-month supply.[3]
^{So use all that is called Fortune. Most men gamble with her, and gain all, and lose all, as her wheel rolls. But do thou leave as unlawful these winnings, and deal with Cause and Effect, the chancellors of God. In the Will work and acquire, and thou hast chained the wheel of Chance, and shalt sit hereafter out of fear from her rotations. A political victory, a rise of rents, the recovery of your sick, or the return of your absent friend, or some other favorable event, raises your spirits, and you think good days are preparing for you. Do not believe it. Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles.}
_{And now, there are Democrats. Fear of the Trump administration is largely responsible for an urban and liberal renaissance within prepping; left-leaning Facebook groups and urban prepping YouTube channels brim with freshly paranoid Americans who attend the same expos, talk the same shop and wipe with the same bulk supply of toilet paper as the conservatives who voted the other way. That said, I met no openly liberal preppers in Springfield.} 
Perhaps the most unusual thing about the female prepper lifestyle is that it suggests a counterintuitive movement through time: a return to a slower, more elemental way of life, one that eschews the conveniences of modern consumer society in favor of the empowerment that comes from doing things yourself. Some of the women I spoke to said being a prepper helped them carry on the same old-fashioned life skills — like gardening, canning, and smart budgeting — that helped their mothers and grandmothers during the Great Depression. Others harkened back to the homesteaders of the late 19th and early 20th centuries, whose pioneering settlement and cultivation of the Great Plains form the backbone of the American myth of self-reliance.
“I want to learn more and more to see as beautiful what is necessary in things; then I shall be one of those who make things beautiful. Amor fati: let that be my love henceforth! I do not want to wage war against what is ugly. I do not want to accuse; I do not even want to accuse those who accuse. Looking away shall be my only negation. And all in all and on the whole: some day I wish to be only a Yes-sayer.”

Mainstream economist and financial adviser Barton Biggs is a proponent of preparedness. In his 2008 book Wealth, War and Wisdom, Biggs has a gloomy outlook for the economic future, and suggests that investors take survivalist measures. In the book, Biggs recommends that his readers should "assume the possibility of a breakdown of the civilized infrastructure." He goes so far as to recommend setting up survival retreats:[53] "Your safe haven must be self-sufficient and capable of growing some kind of food," Mr. Biggs writes. "It should be well-stocked with seed, fertilizer, canned food, medicine, clothes, etc. Think Swiss Family Robinson. Even in America and Europe, there could be moments of riot and rebellion when law and order temporarily completely breaks down."[23]

Man is timid and apologetic; he is no longer upright; he dares not say 'I think,' 'I am,' but quotes some saint or sage. He is ashamed before the blade of grass or the blowing rose. These roses under my window make no reference to former roses or to better ones; they are for what they are; they exist with God to-day. There is no time to them. There is simply the rose; it is perfect in every moment of its existence. Before a leaf-bud has burst, its whole life acts; in the full-blown flower there is no more; in the leafless root there is no less. Its nature is satisfied, and it satisfies nature, in all moments alike. But man postpones or remembers; he does not live in the present, but with reverted eye laments the past, or, heedless of the riches that surround him, stands on tiptoe to foresee the future. He cannot be happy and strong until he too lives with nature in the present, above time.

Everyday more people discover that more freedoms have eroded and much of what they depended upon is in danger of not existing tomorrow. Retirement funds lose substantial value as politicians ask for more from citizens and then give it away to questionable recipients. People want to know what they can do to survive the uncertain future looming on the horizon.
While survivalists accept the long-term viability of Western civilization, they learn principles and techniques needed for surviving life-threatening situations that can occur at any time and place. They prepare for such calamities that could result in physical harm or requiring immediate attention or defense from threats. These disasters could be biotic or abiotic. Survivalists combat disasters by attempting to prevent and mitigate damage caused by these factors.[31][32]
He points to the cash registers over his left shoulder. “I’ll bet you there’s not one thing you bought today that didn’t use electricity in the transaction,” he says. Before Y2K, Finelli says he owned a small computer manufacturing company and personally upgraded 8,000 operating systems so the dates would roll over from 1999 to 2000. “Because they wouldn’t,” he says. “There was a defect. I know that computer systems are frail because I built them.” He says a widespread power outage would cripple us—no electricity, no trading debt portfolios, no buying wholesale taquitos on credit. 
“We but half express ourselves, and are ashamed of that divine idea which each of us represents. It may be safely trusted as proportionate and of good issues, so it be faithfully imparted, but God will not have his work made manifest by cowards. A man is relieved and gay when he has put his heart into his work and done his best; but what he has said or done otherwise, shall give him no peace. It is a deliverance which does not deliver. In the attempt his genius deserts him; no muse befriends; no invention, no hope.” –Ralph Waldo Emerson, Self-Reliance

Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”

It turns out that when you're down to your last moldy hunk of bread and giardia-laced mud puddle, letting it all melt away in a cloud of smoke for a few precious moments can mean the difference between giving up and giving the rat (eating) race another go. If history has anything to say, it's more common than you think for people to happily give up MREs and gunlord harems in return for hastening their ends with carcinogens wrapped up in tidy paper packages. In traumatic situations like war, cancer sticks are often valued more highly than food. Even in the current (more or less) pre-apocalyptic global economy, cigarettes are one of the stable forms of currency.

Action is a part of self-reliance, but so is introspection, else how will you know what action to take? We’ve got to remain fixed on our own path, and can’t know what that path is unless we’re tuned into our true wants and desires, and are able to admit that those aims are valid — even if they’re not connected to the kind of status markers of which society typically approves.
Over the phone from the company’s headquarters in Salt Lake City, Shields attributed the spike to the onslaught of natural disasters that left thousands of Americans without food in 2017, and rattled many more. “You got the hurricane that hit Florida, you got the hurricane that hit the Houston area, you got the hurricane that devastated Puerto Rico,” he said. “Geologists are coming out and saying that California is severely overdue for a big earthquake. You got these major events that are taking place that affect mainstream America. So how do you protect your family?”
For Erica Nygaard, an Iowa-based mother of four who started storing and growing her own food after a divorce 11 years ago, the desire to prepare for the future stems directly from the vulnerability one can feel as a single mom. “When you become a single parent, that weight really hits you: I am completely responsible [for my children,] no matter what. No matter what happens, these four people have to be taken care of.”

Several national studies have shown that training similar to Penn’s help increase students’ preparedness to help a friend. — Aneri Pattani, Philly.com, "College students train to help peers at risk for suicide, depression and more," 10 July 2018 Jonathan White, assistant secretary for preparedness and response at the Department of Health and Human Services (HHS), said Thursday morning. — NBC News, "DNA tests for separated families slammed by immigration advocates," 5 July 2018 As an organization that provides home protection and warranty services to customers across the country in times of need, Cross Country Home Services (CCHS) has made hurricane preparedness a way of life. — miamiherald, "With storms Irma and Maria on their minds, CEOs preparing for 2018 hurricane season," 24 June 2018 On Wednesday, Trump made her first public appearance in front of press cameras in 26 days, attending a hurricane preparedness briefing at FEMA. — Kate Bennett, CNN, "Melania Trump to attend Ford's Theatre gala," 10 June 2018 Far more severe, Irma tested both the durability of millions of Floridians who had never faced such a storm and the effectiveness of the most robust preparedness ever by utilities. — Kevin Spear, OrlandoSentinel.com, "Hurricane Irma schooled Orlando area's electric utilities on readiness for new storm season," 30 May 2018 But even the best tools in the world won't be sufficient, Gates said, if the United States doesn't have a strategy to harness and coordinate resources at home and help to lead an effective global preparedness and response system. — The Washington Post, OregonLive.com, "Bill Gates calls on US to lead fight against a pandemic that could kill 33 million," 27 Apr. 2018 Back then, the level of competition and preparedness of teams and drivers had far more disparity than the modern era of stock car racing. — Jason Hoffman, Cincinnati.com, "XFinity Series driver Daniel Hemric chasing perfection at Kentucky Speedway," 12 July 2018 After the meeting on Tuesday, the commission also is scheduled to discuss possible recommendations and actions for improved hurricane preparedness following widespread power outages in 2017's Hurricane Irma. — Marcia Heroux Pounds, Sun-Sentinel.com, "Will FPL customers get Hurricane Matthew refund? Commission to vote Tuesday," 9 July 2018