For now, he broadcasts Monday through Friday, 9 to 11 a.m., and Finelli invites “instructors”—doctors, dentists, survivalists, a man who carries no identification, an Australian woman who talks about seceding from the government—anyone who has something relevant to preparedness. To Finelli, there’s little that isn’t relevant. He doesn’t sell merchandise or accept donations, as fellow GCN hosts such as Jones do. 
Whoso would be a man must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of your own mind. Absolve you to yourself, and you shall have the suffrage of the world. I remember an answer which when quite young I was prompted to make to a valued adviser, who was wont to importune me with the dear old doctrines of the church. On my saying, What have I to do with the sacredness of traditions, if I live wholly from within? my friend suggested, — "But these impulses may be from below, not from above." I replied, "They do not seem to me to be such; but if I am the Devil's child, I will live then from the Devil." No law can be sacred to me but that of my nature. Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. A man is to carry himself in the presence of all opposition, as if every thing were titular and ephemeral but he. I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions. Every decent and well-spoken individual affects and sways me more than is right. I ought to go upright and vital, and speak the rude truth in all ways. If malice and vanity wear the coat of philanthropy, shall that pass? If an angry bigot assumes this bountiful cause of Abolition, and comes to me with his last news from Barbadoes, why should I not say to him, 'Go love thy infant; love thy wood-chopper: be good-natured and modest: have that grace; and never varnish your hard, uncharitable ambition with this incredible tenderness for black folk a thousand miles off. Thy love afar is spite at home.' Rough and graceless would be such greeting, but truth is handsomer than the affectation of love. Your goodness must have some edge to it, — else it is none. The doctrine of hatred must be preached as the counteraction of the doctrine of love when that pules and whines. I shun father and mother and wife and brother, when my genius calls me. I would write on the lintels of the door-post, Whim. I hope it is somewhat better than whim at last, but we cannot spend the day in explanation. Expect me not to show cause why I seek or why I exclude company. Then, again, do not tell me, as a good man did to-day, of my obligation to put all poor men in good situations. Are they my poor? I tell thee, thou foolish philanthropist, that I grudge the dollar, the dime, the cent, I give to such men as do not belong to me and to whom I do not belong. There is a class of persons to whom by all spiritual affinity I am bought and sold; for them I will go to prison, if need be; but your miscellaneous popular charities; the education at college of fools; the building of meeting-houses to the vain end to which many now stand; alms to sots; and the thousandfold Relief Societies; — though I confess with shame I sometimes succumb and give the dollar, it is a wicked dollar which by and by I shall have the manhood to withhold.

Concerns during this time were primarily about food, power and fuel because computers controlled all the ordering, shipping and delivery of food and gas across the country as well as the power grid.  The time leading up to the turn of the century saw a huge amount of “mainstream” people rushing out to purchase a years supply of food, fuel and generators.
Bogwalker, a Washington state native with a degree in ecological agriculture who built much of the compound with her own two hands, says she considers herself much more of a homesteader than a prepper. Still, she says she’s seen many women who identify as preppers take her courses. “I think no matter where you are on the spectrum with your definition of prepper, a lot of the people, probably 65 percent of my students, are curious about the future,” Bogwalker says.
While an inordinate amount of commentary and focus is put on so-called “Doomsday” or Apocalyptic preparedness, in reality this is, or should be, a very minor to non-existent concern for Preppers.  Truly, Preppers focus much more on being prepared for things that will more likely be an issue – such as the family bread-winner losing their job, passing away or being incapacitated.  Other primary concerns for Preppers are: death or serious illness/injury to a family member, all-consuming house fire, flooding or other natural and man-made disasters.  Our current economic environment makes the potential impact of some of these things even more likely.  Indeed, the economic stability of their country is of a huge concern to Preppers because of what it would mean for, not just themselves, but the rest of the country if a severe economic crisis were to occur.
Man is timid and apologetic; he is no longer upright; he dares not say 'I think,' 'I am,' but quotes some saint or sage. He is ashamed before the blade of grass or the blowing rose. These roses under my window make no reference to former roses or to better ones; they are for what they are; they exist with God to-day. There is no time to them. There is simply the rose; it is perfect in every moment of its existence. Before a leaf-bud has burst, its whole life acts; in the full-blown flower there is no more; in the leafless root there is no less. Its nature is satisfied, and it satisfies nature, in all moments alike. But man postpones or remembers; he does not live in the present, but with reverted eye laments the past, or, heedless of the riches that surround him, stands on tiptoe to foresee the future. He cannot be happy and strong until he too lives with nature in the present, above time.
But that image is fostered in part by the public's biggest route to being made aware of preppers: Doomsday Preppers, which aired on the National Geographic channel. (The show has also infiltrated the academic literature, as Mills cites a study that analyzed the psychology of people who appeared on the show.) Although Mills doesn't explicitly say it, it's reasonable to wonder whether one can get an accurate cross-section of the prepper community purely from watching people who were chosen to appear on the show based on whether they make for good television.

“I have my own stern claims and perfect circle,” Emerson writes. With this one fell swoop, Emerson tips the scales in favor of his own confessional, and any hope he might have raised for creating a balance to the self’s divinity is lost. Ever since, we’ve been misreading him, or at least misapplying him. As a sad result, it has been the swagger of a man’s walk that makes his measure, and Americans’ right to love ourselves before any other that trumps all.
Spurred on later by fears of the 2012 Mayan prophesies of an apocalyptic nature, the Prepper movement is seeing a lot of growth in late 2011 and into 2012.  The advent of many television shows and movies that are collapse oriented has helped to nearly bring  preparedness to the forefront of societal consciousness.  While it is still considered “fringe” by many, the Federal Government is actively promoting preparedness through Ready.gov and many states are developing specific readiness programs.

During the 2009 National Conference on Community Preparedness, the Federal Emergency Management Agency (FEMA) released a new report Personal Preparedness in America: Findings from the 2009 Citizen Corps National Survey that offers comprehensive data on the public's thoughts, perceptions, and behaviors related to preparedness and community safety for multiple types of hazards.  Findings from these surveys provide valuable insights for increasing personal preparedness, civic engagement, and community resilience.  These findings are particularly relevant as we prepare for a possible pandemic flu outbreak, hurricane season, and other hazards.
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