Our teacher, let’s call him Mr. Sideways, had a windblown air, as if he had just stepped out of an open coupe, and the impenetrable self-confidence of someone who is convinced that he is liked. (He was not.) “Whoso would be a man,” he read aloud to a room full of slouching teenage boys in button-down shirts and ties stained with sloppy Joes from the dining hall, “must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness. . . . Nothing is at last sacred but the integrity of your own mind.” And then he let loose the real hokum: “Absolve you to yourself,” he read, “and you shall have the suffrage of the world.”

Over the phone from the company’s headquarters in Salt Lake City, Shields attributed the spike to the onslaught of natural disasters that left thousands of Americans without food in 2017, and rattled many more. “You got the hurricane that hit Florida, you got the hurricane that hit the Houston area, you got the hurricane that devastated Puerto Rico,” he said. “Geologists are coming out and saying that California is severely overdue for a big earthquake. You got these major events that are taking place that affect mainstream America. So how do you protect your family?”
To the extent that one exists, the public image of a prepper is of someone who's getting ready for the collapse of society, at which point money and electric grids, along with all the things that depend on them, will become unavailable. Preppers are ready to purify water to drink, hunt and butcher for meals, and scare off anyone who tries to get a piece of their post-apocalyptic bliss, possibly via gunfire. There may be bunkers involved.
Just recently I was watching the original “Think Different” spot that reversed Apple Computer’s fortunes when it was first shown in 1997 and marked the first real triumph for Steve Jobs after returning from the wilderness to the company he helped to found. The echoes of Emerson in the ad are striking, especially in the famous voice-over narration by Richard Dreyfuss, reading a poem now known by historians and Apple’s legion of fans as “Here’s to the Crazy Ones.” The message was already familiar when it first met our ears.

There are many daily conveniences that we all take for granted; running water, electricity, gas, telephones, getting cash from an ATM machine, or even running to the grocery store to pick up milk and bread. Power outages can close grocery stores, put ATM machines out of order and prevent you from doing simple things like putting gasoline in your car.

A second motivation comes from the media, which tends to provide nonstop coverage of natural disasters and their aftermath. Mills said nearly every subject mentioned Hurricane Katrina, Hurricane Sandy, or both. Mills' road trip took place in 2014, and Ebola and ISIS both made frequent appearances in the risks mentioned by the preppers (as they might again today).
Warren Buffett famously removed himself from Wall Street to set up shop in Omaha because his priorities are different than that of most CEOs or investors. Instead of spending his time traveling, speaking, having meetings, and rubbing shoulders with the movers and shakers of the Big Apple, he lives quietly in the Midwest and reads as much as he can.
Bombs rain from the skies, alien ships descend with lasers ablaze, improbably proportioned, irradiated sea monsters tear through essential infrastructure. You'd think that running, screaming, and finding clean underwear would top the list of activities likely to improve your chances of living, followed closely by finding a sustainable food source and offering sexual favors to the person with the most impressive arsenal. Unless you were a prepper, in which case you'd be worrying more about the safety of your cigarette stockpile.
Not taking a cheap shot at the author, but wouldn’t the author fall into 1 or 2 of these categories? I think the human character of every individual harbors a little bit of all or several of these. Most, if not 100% of anyone prepping has in their specific individual plan – their family members. Each family member brings their own set of considerations (assets & liabilities) to the table. Are we to avoid/cast out these family members due to their nonconforming attributes? This eludes me to one of the categories you left out – The resistant/reluctant prepper. Because if you have a family there’s a strong chance you will have one of these, but they too come around in time.
Status can be a funny thing. Of course its most obvious iteration comes with shiny hardware and easily recognizable logos, but it gets far more interesting as you narrow it down to the more opaque signals — when the way you tuck your shirt, or what you eat for breakfast, or your particular brand of notebook can mark you as in or out. And of course, what counts as a status item varies wildly across human tribes. In our series, Insider Goods, we’re talking to tribe members (some with their real names, some anonymously) to find out the status items among art-gallery assistants, or Broadway actors, or architects. Today, we hear from Todd Sepulveda, editor of Prepper Website and host of The Prepper Website podcast, who always has a bug-out bag (that’s a go bag ready for any instance in which you might be bugging out, from a power outage to a hurricane to a nuclear war) at the ready.
After 9/11, my dad filled a duffel bag with some energy bars, a couple gallons of water, some penicillin, and a map. Amid scaremongering headlines about imminent anthrax and “dirty bomb” attacks in the city, he wanted to have some supplies on hand in case we needed to get out of Brooklyn fast. Were he to assemble such a bag today, he’d likely stumble on a number of companies promising a more wholesale brand of disaster preparedness: a box full of shelf-stable freeze-dried meals, to be revived from their dessicated state with the addition of boiled water.

I've not been an avid reader most of my life. At 70 years and now retired I'm trying to catch up and have a strong desire to read the classics which have deep insights into life. This was not an easy book for me to read -- I read it slowly and tried to digest each chapter. There were several occasions where I got it! It took some effort I my part and I'm pleased I read it. I look forward to reading others by Emerson..

If our young men miscarry in their first enterprises, they lose all heart. If the young merchant fails, men say he is ruined. If the finest genius studies at one of our colleges, and is not installed in an office within one year afterwards in the cities or suburbs of Boston or New York, it seems to his friends and to himself that he is right in being disheartened, and in complaining the rest of his life. A sturdy lad from New Hampshire or Vermont, who in turn tries all the professions, who teams it, farms it, peddles, keeps a school, preaches, edits a newspaper, goes to Congress, buys a township, and so forth, in successive years, and always, like a cat, falls on his feet, is worth a hundred of these city dolls. He walks abreast with his days, and feels no shame in not 'studying a profession,' for he does not postpone his life, but lives already. He has not one chance, but a hundred chances. Let a Stoic open the resources of man, and tell men they are not leaning willows, but can and must detach themselves; that with the exercise of self-trust, new powers shall appear; that a man is the word made flesh, born to shed healing to the nations, that he should be ashamed of our compassion, and that the moment he acts from himself, tossing the laws, the books, idolatries, and customs out of the window, we pity him no more, but thank and revere him, — and that teacher shall restore the life of man to splendor, and make his name dear to all history.
Religion, however, has everything to do with prepping—there are things about your faith that affect the way you live, Fletch says, offering me an example. “Today, a great deal [on the menu] was the special you had,” he says. “Every one of the specials had pork in it. Well, depending on your belief system and where you’re coming from, Dan, you could’ve made several decisions about me.” He’s right; I could’ve thought he assumed the breakfast was on me, so he ordered the most expensive dish on the menu. And those assumptions, he says, can break up a group. “If 99 percent of the people in your group don’t eat pork, and you bring in some person eating a ham sandwich next to you, that’s going to cause some conflict.” 

Researchers say that interest in survivalism can often be a barometer of social anxiety; and in many cases, says sociologist Richard Mitchell, it can be a response to modern stress. If that's true, it's no surprise we're seeing an uptick in it now: from climate change to the economy, swine flu to terrorism, the current state of the world is enough to make even the biggest cynic just a little bit worried. As U.S. Secretary of Homeland Security Janet Napolitano reminded us in a recent speech at the American Red Cross, 90 percent of Americans live in an area where there is moderate or high risk of natural disaster. "I think what we're experiencing is a kind of generational panic attack," says Neil Strauss, the former New York Times writer whose latest book, Emergency, is about how to survive in a disaster. "We were born in a good time. We experienced booming technology and rising stock prices. And then all of a sudden, 9/11 happened, Katrina happened, the economy plunged. And it's like the rug being pulled out from under our feet."

Another sort of false prayers are our regrets. Discontent is the want of self-reliance: it is infirmity of will. Regret calamities, if you can thereby help the sufferer; if not, attend your own work, and already the evil begins to be repaired. Our sympathy is just as base. We come to them who weep foolishly, and sit down and cry for company, instead of imparting to them truth and health in rough electric shocks, putting them once more in communication with their own reason. The secret of fortune is joy in our hands. Welcome evermore to gods and men is the self-helping man. For him all doors are flung wide: him all tongues greet, all honors crown, all eyes follow with desire. Our love goes out to him and embraces him, because he did not need it. We solicitously and apologetically caress and celebrate him, because he held on his way and scorned our disapprobation. The gods love him because men hated him. "To the persevering mortal," said Zoroaster,  "the blessed Immortals are swift."

Strategic Objective 2: Countermeasures are used to protect communities from the adverse health impacts of chemical, biological, radiological, and nuclear attacks, outbreaks of infectious diseases, and other incidents. NHSS describes a vision for preventing and mitigating adverse health consequences that includes sustaining medical countermeasures and strengthening the use of non-pharmaceutical interventions within the Nation’s countermeasure capability.4,5