Just recently I was watching the original “Think Different” spot that reversed Apple Computer’s fortunes when it was first shown in 1997 and marked the first real triumph for Steve Jobs after returning from the wilderness to the company he helped to found. The echoes of Emerson in the ad are striking, especially in the famous voice-over narration by Richard Dreyfuss, reading a poem now known by historians and Apple’s legion of fans as “Here’s to the Crazy Ones.” The message was already familiar when it first met our ears.
“There is a time in every man’s education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse as his portion; that though the wide universe is full of good, no kernel of nourishing corn can come to him but through his toil bestowed on that plot of ground which is given to him to till. The power which resides in him is new in nature, and none but he knows what that is which he can do, nor does he know until he has tried.”
Redefining the classic essay, this modern edition of Ralph Waldo Emerson’s most famous work, Self-Reliance, includes self-reflections from both historical and contemporary luminaries. With quotes from the likes of Henry Ford and Helen Keller to modern-day thought leaders like Jesse Dylan, Steve Pressfield, and Milton Glaser, we're reminded of the relevance of Emerson’s powerful words today. Emerson’s words are timeless. Persuasive and convincing, he challenges readers to define their own sense of accomplishment and asks them to measure themselves against their own standards, not those of society. This famous orator has utter faith in individualism and doesn’t invoke beyond what is humanly possible, he just believes deeply that each of us is capable of greatness. He asks us to define that greatness for ourselves and to be true to ourselves. At times harsh, at times comforting, Emerson’s words guide the reader to challenge their own beliefs and sense of self. This modern edition of Self-Reliance is ideal for graduates or those who are in the midst of a career or lifestyle change. Emerson's sage guidance wrapped in modern-day reflections is a great reminder about the potential within us all and that life is what you make of it.
Mr. Edwards has sufficient recognition in the prepping world that just last month someone calling himself Hudson Valley Prepper left a message on Preppergroups.com warning that one day in the not-too-distant future he might head north. “This guy Aton Edwards,” the message read, “a dangerous man in his own right, is currently holding prepper training in New York City and has stated that the number one goal is to get out of the city. Do you think you could stop Aton and his followers once he has been on the road for a week and is starving?”
Emerson's quote, "A foolish consistency is the hobgoblin of little minds," is a running joke in the 1998 film Next Stop Wonderland. A single woman (portrayed by Hope Davis), who is familiar with the Emerson quote, goes on dates with several men, each of whom tries to impress her by referencing the line, but misquotes it and misattributes it to W.C. Fields, Karl Marx, or Cicero. The woman finally meets a man (portrayed by Alan Gelfant) who correctly attributes the quote to Emerson.
Still, as I sat at my desk one afternoon, eyeing the colorful salads my coworkers were having for lunch, I realized the absurdity of my experiment: I live in a city with 24/7 access to fresh food and work a job that affords me the privilege of eating healthfully most of the time. Even quibbling over the nutritional content of these freeze-dried meals was something of a luxury, because I wasn’t in a position where I actually needed to eat them. Then again, you never know what’s going to happen.
Fletch runs the YouTube channel OzarksTactical Homesteading, the description of which reads, “Liberty-minded, faith-based, pro-Second Amendment, pro–home school.” He posts videos on prepping and reviews tactical gear from his property somewhere in northwest Arkansas. Occasionally, Fletch records rants in the car. The mainstream media and Walmart door greeters—the “door gestapo”—are recent targets of his iPhone manifesto. He’s gained more than 5,000 subscribers since launching the channel in 2011.
6Office of the Assistant Secretary for Preparedness and Response. The National Public Health and Medical Situational Awareness Strategy Implementation Plan (2015-2018). Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response; 2015 Sep. Available from: https://www.phe.gov/about/OPP/Documents/phm-sa-ip-sept2015.pdf
Also in 2011, Finelli started running the Get Prepared Expo series at the Ozark Empire Fairgrounds, bringing in hundreds of exhibitors and more than 70 preparedness seminars. Before doors opened, he’d host a get-together at Ziggie’s Cafe on North Glenstone, which he soon moved to Jimmy’s Egg on East Battlefield to accommodate the crowd. At Jimmy’s Egg, Finelli found another platform from which to preach preparedness. He started drawing a crowd—more than 330 on expo weekends—so Finelli made Jimmy’s Egg a weekly affair. On Monday nights, his radio instructors showed up or Skype’d in to mold the minds of 50 to 100 students. The meetups—a name borrowed from Ron Paul’s 2012 community get-togethers—were also social events, although Finelli kept the BS to a minimum.
However, if some tales of survivalist stockpiling are to be believed, our nutty neighbors have enough of the social lubricant squirreled away to hold the most epic end-of-the-world-party of all time outside of Edgar Wright's social circle. It might not be practical, but who needs practical when you and everyone you know is doomed to die from radiation poisoning or cancer?
Based on this crude but honest assessment of the general public's affinity for the common bicarbonate, you'd be surprised by how much survivalists are into it (#2 on the list of "things for preppers to hoard"). They must expect some pretty serious hankerings for tasty leavened baked goods, or they have extensive phobias about the funkiness of their nuke survival backup plans.
The trouble with the prepper movement’s rhetoric of self-reliance, Mitchell says, is that it’s based on a faulty premise. Just as the homesteaders who settled the Great Plains were a lot more interdependent than American mythology typically chalks them up to be — frequently relying on bartering and income from jobs in town to take care of their nutritional needs, rather than growing everything themselves — surviving a true cataclysmic event requires collaboration.
FEMA’s Individual and Community Preparedness Division (ICPD) is committed to helping local efforts achieve greater community resilience. In order to determine how best to assist local preparedness activities, we conduct periodic research in the field of disaster preparedness to evaluate the nation’s progress with whole community preparedness. These findings are particularly relevant as we prepare our communities for a possible pandemic flu outbreak, hurricane season and other emergency incidents. Furthermore, findings from the research measure the public’s knowledge, attitudes and behaviors relative to preparing for a range of hazards and provide valuable insight for increasing personal preparedness, civic engagement and community resilience. Below are examples of the research FEMA ICPD has conducted: