In his book Dancing at Armageddon: Survivalism and Chaos in Modern Times, Mitchell, the sociology professor, develops a working theory of survivalism as a response to living in a society where every object we could possibly need is already taken care of for us. “The shelves are full, and the channels are full,” Richard tells me over the phone. “This is a response to a culture that has stripped away from us our sense of efficacy, our capacity to craft culture.”
And so the reliance on Property, including the reliance on governments which protect it, is the want of self-reliance. Men have looked away from themselves and at things so long, that they have come to esteem the religious, learned, and civil institutions as guards of property, and they deprecate assaults on these, because they feel them to be assaults on property. They measure their esteem of each other by what each has, and not by what each is. But a cultivated man becomes ashamed of his property, out of new respect for his nature. Especially he hates what he has, if he see that it is accidental, — came to him by inheritance, or gift, or crime; then he feels that it is not having; it does not belong to him, has no root in him, and merely lies there, because no revolution or no robber takes it away. But that which a man is does always by necessity acquire, and what the man acquires is living property, which does not wait the beck of rulers, or mobs, or revolutions, or fire, or storm, or bankruptcies, but perpetually renews itself wherever the man breathes. "Thy lot or portion of life," said the Caliph Ali, "is seeking after thee; therefore be at rest from seeking after it." Our dependence on these foreign goods leads us to our slavish respect for numbers. The political parties meet in numerous conventions; the greater the concourse, and with each new uproar of announcement, The delegation from Essex! The Democrats from New Hampshire! The Whigs of Maine! the young patriot feels himself stronger than before by a new thousand of eyes and arms. In like manner the reformers summon conventions, and vote and resolve in multitude. Not so, O friends! will the God deign to enter and inhabit you, but by a method precisely the reverse. It is only as a man puts off all foreign support, and stands alone, that I see him to be strong and to prevail. He is weaker by every recruit to his banner. Is not a man better than a town? Ask nothing of men, and in the endless mutation, thou only firm column must presently appear the upholder of all that surrounds thee. He who knows that power is inborn, that he is weak because he has looked for good out of him and elsewhere, and so perceiving, throws himself unhesitatingly on his thought, instantly rights himself, stands in the erect position, commands his limbs, works miracles; just as a man who stands on his feet is stronger than a man who stands on his head.
Trust thyself: every heart vibrates to that iron string. Accept the place the divine providence has found for you, the society of your contemporaries, the connection of events. Great men have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating in all their being. And we are now men, and must accept in the highest mind the same transcendent destiny; and not minors and invalids in a protected corner, not cowards fleeing before a revolution, but guides, redeemers, and benefactors, obeying the Almighty effort, and advancing on Chaos and the Dark.
Around 2011, Finelli sat in the waiting room at KWTO ahead of his radio appearance. He was there to spread the gospel of preparedness to family and friends who he thought needed to know. It was his first time on-air. He was nervous. Springfield pain specialist Dr. Norman Shealy noticed Finelli’s angst after he finished his own radio spot and gave him a few drops of Air Bliss, an essential oil blend he developed to calm the nerves. The remedy worked, and Finelli began wearing his new friend Norm’s sapphire crystals around his neck.
And now at last the highest truth on this subject remains unsaid; probably cannot be said; for all that we say is the far-off remembering of the intuition. That thought, by what I can now nearest approach to say it, is this. When good is near you, when you have life in yourself, it is not by any known or accustomed way; you shall not discern the foot-prints of any other; you shall not see the face of man; you shall not hear any name;--the way, the thought, the good, shall be wholly strange and new. It shall exclude example and experience. You take the way from man, not to man. All persons that ever existed are its forgotten ministers. Fear and hope are alike beneath it. There is somewhat low even in hope. In the hour of vision, there is nothing that can be called gratitude, nor properly joy. The soul raised over passion beholds identity and eternal causation, perceives the self-existence of Truth and Right, and calms itself with knowing that all things go well. Vast spaces of nature, the Atlantic Ocean, the South Sea,--long intervals of time, years, centuries,--are of no account. This which I think and feel underlay every former state of life and circumstances, as it does underlie my present, and what is called life, and what is called death.
I do understand, out of my friends and family I’m the most prepared. I constantly go out to the middle of nowhere and put my skills to the test. Just for argument sake, but what if someone is more equipped than you? What if someone else is better prepared ie: more knowledgeable, more practical experience, time in the field putting skills to use than all others in your group? What then, does it mean that you would sideline someone more equipped mentally than you and all others to lead over your own pride?, Or would you go against what you have said and actually not jeopardize your groups well being and let the more experienced person led. To give your group the best possible chance of survival, or would you possibly condemn your loved ones and friends to a fate of death or even worse over your pride?
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, ‘Bye. I have to go. I’m going crazy and I’m getting out of here.’ And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”
The DHSS EOC supports emergency medical operations at the local and state level, allowing on-scene emergency responders to focus their efforts on providing for the safety of the affected community. The EOC also provides support to divisions within DHSS as they attempt to maintain or resume normal operations following an incident. Specific activities undertaken by the EOC will be dictated by the nature and needs of the incident, but fall under four broad categories:
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
“You should have a way to make fire. People talk about Zippos and your basic Bic lighter, but a lot of the people in the know will have a ferrocerium rod. Ferrocerium is a compound that helps produce a spark to create a flame. The one by Survival Hax is big enough to hold, at about six inches, and it comes with a striker and its own little mini–survival kit. It has like 10,000 strikes.”
So Michael Mills at the UK's University of Kent decided to correct this gap in our knowledge. Mills went on an American road trip, spending time talking to (and butchering animals with) 39 preppers in 18 different US states. Rather than rampant paranoia, Mills suggests, preppers are motivated by non stop media coverage of natural disasters, as well as a government that encourages them to prepare for the worst.
EARLY IN MY TRAVELS, I was told the man to see for a deeper understanding of prepping in New York was Aton Edwards, founder of the International Preparedness Network and author of the emergency survival guide “Preparedness Now!” Mr. Edwards, 51, is often called the city’s foremost expert in personal disaster preparation — he has appeared on the “Today” show, has taught his “Ready Up!” seminars to hundreds of participants with partners like the Red Cross and has set up, as part of the National Urban Self-Reliance and Preparedness Program, “incident command centers” across New York, like the one he recently created for the hip-hop pioneer Afrika Bambaataa in the Bronx.
Everyday more people discover that more freedoms have eroded and much of what they depended upon is in danger of not existing tomorrow. Retirement funds lose substantial value as politicians ask for more from citizens and then give it away to questionable recipients. People want to know what they can do to survive the uncertain future looming on the horizon.
In the early ’80s on a job for the State Department to reinforce U.S. embassies and consulates following the 1983 Beirut barracks bombings, Pense says he and other government contractors around the U.S. converged on CIA headquarters at Langley, Virginia. The consortium of engineers traded notes and decided that the U.S. power grid was vulnerable. Inadequate, Pense says, compared to everything that’s been hung on it, and that was three decades ago. Three high-altitude electromagnetic pulses (EMPs) could take the whole thing down. Like New York City’s 1977 blackout, looting and pillaging would rule the streets, and that’s if they can get the lights back on quickly enough—if the power stays off for too long, order is lost forever.
Anarcho-primitivists share many characteristics with survivalists, most notably predictions of a pending ecological disaster. Writers such as Derrick Jensen argue that industrial civilization is not sustainable, and will therefore inevitably bring about its own collapse. Non-anarchist writers such as Daniel Quinn, Joseph Tainter, and Richard Manning also hold this view. Some members of the Men Going Their Own Way subculture also promote off-grid living and believe that modern society is no longer liveable.[108]
I sincerely feel that the best of all of us comes out in a disaster, with exception to a few. These few are the ones that this article does not or should focus on. Avoidance of perspective team members should be steered more by ethics, integrity and morality. I personally avoid thieves, liars and evil-hearted persons, and lastly the drama queens or snakes (team busters). Everyone else is trainable, deserving of a chance and usually becomes a viable team member in a short amount of time. But back to Powderkeg’s comment, “I can’t save the world, only my family.” This is another one that wasn’t mentioned in the article – The Save The World or Everyone Prepper.
In the late 1990’s there was a resurgence of interest in Preparedness stemming from fears that computer systems would fail and society would collapse due to the “Y2K Bug”. The Y2K Bug concern revolved around the potential for computers to not be able to handle the year changing back to “00” which had not previously happened in the lifetime of computers. While it turned out the the Y2K bug was successfully neutralized, the world stood on edge at the turn of the century, concerned that society would collapse from a catastrophic computer failure.
The 66-year-old tried starting his own spinoff meetup. Ozarks Resilience Group was to be a pragmatic organization that ran drills on real-life scenarios like hiking out of town with a bug-out bag. After six months of nonparticipation, he gave up. Allen estimates there are several hundred “hardcore preppers” in Springfield, but at most, there’s two dozen whom he would trust in an emergency.
When speaking to preppers like Jennifer, Luther, and Nygaard, it can be hard to separate the more practical aspects of the lifestyle from the enjoyment that comes from doing things yourself instead of paying someone to do them. When I point out that running a small-scale farm and caring for two kids seems like an awful lot of work to do on top of a full-time job, Nygaard demures. “Yeah, it is. But I choose it. I choose to spend it like this because there are things that give me pleasure. I enjoy canning. I love seeing my work on the shelf. You grew that, and you canned it, and you get a source of pride from that.”
In fact, there may never have been a time when developing this type of self-reliance has been more important. We’re over-politicized and polarized. Advertisements are creeping further and further into our content, making them less obvious. The Internet has given us two or two-thousand sides to every story. Social media feeds allow our peers to weigh in on our every decision. The comment section of a blog post allows us to see what other people thought of an article before we’ve formed our own opinion. It’s increasingly difficult to live a life that is inner-directed rather than other-directed.
Man is timid and apologetic; he is no longer upright; he dares not say 'I think,' 'I am,' but quotes some saint or sage. He is ashamed before the blade of grass or the blowing rose. These roses under my window make no reference to former roses or to better ones; they are for what they are; they exist with God to-day. There is no time to them. There is simply the rose; it is perfect in every moment of its existence. Before a leaf-bud has burst, its whole life acts; in the full-blown flower there is no more; in the leafless root there is no less. Its nature is satisfied, and it satisfies nature, in all moments alike. But man postpones or remembers; he does not live in the present, but with reverted eye laments the past, or, heedless of the riches that surround him, stands on tiptoe to foresee the future. He cannot be happy and strong until he too lives with nature in the present, above time.
The Missouri Information Analysis Center (MIAC) issued on February 20, 2009 a report intended for law enforcement personnel only entitled "The Modern Militia Movement," which described common symbols and media, including political bumper stickers, associated with militia members and domestic terrorists. The report appeared March 13, 2009 on WikiLeaks[89] and a controversy ensued. It was claimed that the report was derived purely from publicly available trend data on militias.[90] However, because the report included political profiling, on March 23, 2009 an apology letter was issued, explaining that the report would be edited to remove the inclusion of certain components.[91] On March 25, 2009 MIAC was ordered to cease distribution of the report.[92]
But mothers like Nygaard, Luther, and Bogwalker probably don’t need to a sociologist to remind them of that: They’re busy taking care of the kids, cooking, cleaning, running their own business, and doing their best to ensure that everyone around them has everything they need. It can be hard to draw the line between being a mom who is a survivalist and simply being a mom who lives her life with an eye to the future, but maybe that’s kind of the point: In giving traditional “women’s work” a name — like prepping or homesteading — they’re simply making that work more visible.
I don’t encounter any preppers at the school that day, but I do meet women from all over the United States and with all kinds of reasons for wanting to learn how to cut and drill wood, including a young yoga studio employee from Wisconsin who is building some custom shelving for her kitchen appliances and cookbooks, as well as two seniors from Washington, DC, who want to build a set of matching cabinets to house their prized collection of vintage wine glasses. Down by the garden, I meet a pair of women from Missouri who are hoping to go into business flipping houses. “We’re tired of waiting for our husbands to do it,” one of them says.
The article mentions “The Commander Prepper”. I get it, yet I don’t get it! Especially, when bounced against “commanding and leading”. I guess if taken in the context of just prepping, I sort of get it. But if associated with after the catastrophe trigger has been pulled, I definitely have a problem with it. I do not know the leadership experience the author has had or even claims to know, but I do know from personal experience that situational and operational awareness, eminent actions and the make-up of your individual team dictate the three leadership styles. There is not enough time for discussion here, but you should research this on your own. Their is no replacement for hands-on experience, but leadership disciplines can be quickly studied, learned and put into practical use.
Another sort of false prayers are our regrets. Discontent is the want of self-reliance: it is infirmity of will. Regret calamities, if you can thereby help the sufferer; if not, attend your own work, and already the evil begins to be repaired. Our sympathy is just as base. We come to them who weep foolishly, and sit down and cry for company, instead of imparting to them truth and health in rough electric shocks, putting them once more in communication with their own reason. The secret of fortune is joy in our hands. Welcome evermore to gods and men is the self-helping man. For him all doors are flung wide: him all tongues greet, all honors crown, all eyes follow with desire. Our love goes out to him and embraces him, because he did not need it. We solicitously and apologetically caress and celebrate him, because he held on his way and scorned our disapprobation. The gods love him because men hated him. "To the persevering mortal," said Zoroaster, "the blessed Immortals are swift."
One major upside of freeze-dried food is its convenience. Since all its water content has been removed—via a process that involves exposing food to subzero temperatures, while removing the resulting water vapor with a vacuum—it’s easier than canned goods to transport on the fly. To “cook” Wise Company’s six-grain Apple Cinnamon Cereal, you just boil three and a half cups of water, dump in the powdery contents of the bag (minus the oxygen absorber), and cover the pot for 12 to 15 minutes.
If we cannot at once rise to the sanctities of obedience and faith, let us at least resist our temptations; let us enter into the state of war, and wake Thor and Woden, courage and constancy, in our Saxon breasts. This is to be done in our smooth times by speaking the truth. Check this lying hospitality and lying affection. Live no longer to the expectation of these deceived and deceiving people with whom we converse. Say to them, O father, O mother, O wife, O brother, O friend, I have lived with you after appearances hitherto. Henceforward I am the truth's. Be it known unto you that henceforward I obey no law less than the eternal law. I will have no covenants but proximities. I shall endeavour to nourish my parents, to support my family, to be the chaste husband of one wife,--but these relations I must fill after a new and unprecedented way. I appeal from your customs. I must be myself. I cannot break myself any longer for you, or you. If you can love me for what I am, we shall be the happier. If you cannot, I will still seek to deserve that you should. I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me, and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions. If you are true, but not in the same truth with me, cleave to your companions; I will seek my own. I do this not selfishly, but humbly and truly. It is alike your interest, and mine, and all men's, however long we have dwelt in lies, to live in truth. Does this sound harsh to-day? You will soon love what is dictated by your nature as well as mine, and, if we follow the truth, it will bring us out safe at last.-- But so you may give these friends pain. Yes, but I cannot sell my liberty and my power, to save their sensibility. Besides, all persons have their moments of reason, when they look out into the region of absolute truth; then will they justify me, and do the same thing.
I suppose no man can violate his nature. All the sallies of his will are rounded in by the law of his being, as the inequalities of Andes and Himmaleh are insignificant in the curve of the sphere. Nor does it matter how you gauge and try him. A character is like an acrostic or Alexandrian stanza;--read it forward, backward, or across, it still spells the same thing. In this pleasing, contrite wood-life which God allows me, let me record day by day my honest thought without prospect or retrospect, and, I cannot doubt, it will be found symmetrical, though I mean it not, and see it not. My book should smell of pines and resound with the hum of insects. The swallow over my window should interweave that thread or straw he carries in his bill into my web also. We pass for what we are. Character teaches above our wills. Men imagine that they communicate their virtue or vice only by overt actions, and do not see that virtue or vice emit a breath every moment.
Having the right companions can mean the difference between survival and death when disaster strikes. While it can be an “every man for himself” scenario during this time, it’s still safer to be with people you trust literally with your life. We hope this post will help you identify the warning signs for the types of preppers you should avoid when SHTF.
The End Of The World As We Know It or TEOTWAWKI is a common acronym for Preppers to use. It is perceived from a personal level and indicates the end of a the way we know the world from our own viewpoint. This can include our viewpoint of the world from a personal, family, neighborhood, town, state, regional, national or world level. Many people suffer a catastrophic TEOTWAWKI on a family level that their friends and extended family may never be aware of.
Insist on yourself; never imitate. Your own gift you can present every moment with the cumulative force of a whole life's cultivation; but of the adopted talent of another, you have only an extemporaneous, half possession. That which each can do best, none but his Maker can teach him. No man yet knows what it is, nor can, till that person has exhibited it. Where is the master who could have taught Shakspeare? Where is the master who could have instructed Franklin, or Washington, or Bacon, or Newton? Every great man is a unique. The Scipionism of Scipio is precisely that part he could not borrow. Shakspeare will never be made by the study of Shakspeare. Do that which is assigned you, and you cannot hope too much or dare too much. There is at this moment for you an utterance brave and grand as that of the colossal chisel of Phidias, or trowel of the Egyptians, or the pen of Moses, or Dante, but different from all these. Not possibly will the soul all rich, all eloquent, with thousand-cloven tongue, deign to repeat itself; but if you can hear what these patriarchs say, surely you can reply to them in the same pitch of voice; for the ear and the tongue are two organs of one nature. Abide in the simple and noble regions of thy life, obey thy heart, and thou shalt reproduce the Foreworld again.
The first edition of the essay bore three epigraphs: a Latin line, meaning "Do not seek outside yourself"; a six-line stanza from Beaumont and Fletcher's Honest Man's Fortune; and a four-line stanza that Emerson himself wrote. Emerson dropped his stanza from the revised edition of the essay, but modern editors have since restored it. All three epigraphs stress the necessity of relying on oneself for knowledge and guidance.
“The answer is you probably could,” she said. Though research suggests it might cause a mild depletion of vitamin C and other antioxidant chemicals, she explained, freeze-drying fruits and vegetables doesn’t have any significant impact on their nutritional value; packaged as stand-alone ingredients, they can even make for a healthy alternative to more caloric snack foods.
In 1980, John Pugsley published the book The Alpha Strategy. It was on The New York Times Best Seller list for nine weeks in 1981.[11][12] After 28 years in circulation, The Alpha Strategy remains popular with survivalists, and is considered a standard reference on stocking food and household supplies as a hedge against inflation and future shortages.[13][14]
This group focuses on surviving brief encounters of violent activity, including personal protection and its legal ramifications, danger awareness, John Boyd's cycle (also known as the OODA loop—observe, orient, decide and act), martial arts, self-defense tactics and tools (both lethal and non-lethal). These survivalist tactics are often firearm-oriented, in order to ensure a method of defense against attackers or home invasion.
"I had a dream not long ago that was sort of like God said, ‘I will show you these things,’ and that we’d lost both grids on the East and West Coasts, and I saw trains coming in, packed, standing-room only, from both coasts, and they were just releasing them into Mark Twain and everywhere. Those people were then forming little camps—15, 20 people per camp. And I saw a colored boy and a white boy, youngsters, and they were talking. And the white boy is talking, and he says if you steal wood from any of those people, only take one piece, because if you take more than that they’ll miss it.
I don’t encounter any preppers at the school that day, but I do meet women from all over the United States and with all kinds of reasons for wanting to learn how to cut and drill wood, including a young yoga studio employee from Wisconsin who is building some custom shelving for her kitchen appliances and cookbooks, as well as two seniors from Washington, DC, who want to build a set of matching cabinets to house their prized collection of vintage wine glasses. Down by the garden, I meet a pair of women from Missouri who are hoping to go into business flipping houses. “We’re tired of waiting for our husbands to do it,” one of them says.
A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do. He may as well concern himself with his shadow on the wall. Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, though it contradict every thing you said to-day.--'Ah, so you shall be sure to be misunderstood.'--Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood.
When I asked about some of those I had met along the way — say, the geared-up 12-year-old, Leonardo Ruiz Jr., who, dropping his suspicions, later gave his name to a photographer — he gave a forbearing smile. “There’s a spectrum,” Dr. Redlener said. “On one end is mindless complacency. On the other is paranoia. The challenge is to find that place in the middle where you understand that bad things can happen, but it doesn’t consume your life.”
Again, the reason we tend to look sideways at those who get a little too into prepping for an apocalypse is because of their smug optimism. People actually being realistic about a dangerous future would be better served joining the military or ingratiating themselves with high-level government officials than agonizing about a little mouth scuzz or foot fuzz, right?
Whoso would be a man must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of your own mind. Absolve you to yourself, and you shall have the suffrage of the world. I remember an answer which when quite young I was prompted to make to a valued adviser, who was wont to importune me with the dear old doctrines of the church. On my saying, What have I to do with the sacredness of traditions, if I live wholly from within? my friend suggested,--"But these impulses may be from below, not from above." I replied, "They do not seem to me to be such; but if I am the Devil's child, I will live then from the Devil." No law can be sacred to me but that of my nature. Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. A man is to carry himself in the presence of all opposition, as if every thing were titular and ephemeral but he. I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions. Every decent and well-spoken individual affects and sways me more than is right. I ought to go upright and vital, and speak the rude truth in all ways. If malice and vanity wear the coat of philanthropy, shall that pass? If an angry bigot assumes this bountiful cause of Abolition, and comes to me with his last news from Barbadoes, why should I not say to him, 'Go love thy infant; love thy wood-chopper: be good-natured and modest: have that grace; and never varnish your hard, uncharitable ambition with this incredible tenderness for black folk a thousand miles off. Thy love afar is spite at home.' Rough and graceless would be such greeting, but truth is handsomer than the affectation of love. Your goodness must have some edge to it,--else it is none. The doctrine of hatred must be preached as the counteraction of the doctrine of love when that pules and whines. I shun father and mother and wife and brother, when my genius calls me. I would write on the lintels of the door-post, Whim. I hope it is somewhat better than whim at last, but we cannot spend the day in explanation. Expect me not to show cause why I seek or why I exclude company. Then, again, do not tell me, as a good man did to-day, of my obligation to put all poor men in good situations. Are they my poor? I tell thee, thou foolish philanthropist, that I grudge the dollar, the dime, the cent, I give to such men as do not belong to me and to whom I do not belong. There is a class of persons to whom by all spiritual affinity I am bought and sold; for them I will go to prison, if need be; but your miscellaneous popular charities; the education at college of fools; the building of meeting-houses to the vain end to which many now stand; alms to sots; and the thousandfold Relief Societies;--though I confess with shame I sometimes succumb and give the dollar, it is a wicked Dollar which by and by I shall have the manhood to withhold.
“Let a Stoic open the resources of man, and tell men they are not leaning willows, but can and must detach themselves; that with the exercise of self-trust, new powers shall appear; that a man is the word made flesh, born to shed healing to the nations, that he should be ashamed of our compassion, and the moment he acts from himself, tossing the laws, the books, idolatries, and customs out of the window, we pity him no more, but thank and revere him, and that teacher shall restore the life of man to splendor, and make his name dear to all history.”
In calling out to all the misfits and the rebels and the troublemakers, the “round pegs in square holes” who “see things differently” and have trouble with the rules, the ad evokes the ideal first created by Emerson of a rough-hewed outsider who changes the world through a combination of courage, tenacity, resourcefulness and that God-given wild card, genius. While Dreyfuss narrates, archival footage of the “crazy ones” flickers on the screen in black and white: Albert Einstein leads the way, followed by Bob Dylan, the Rev. Martin Luther King Jr., a jubilant Richard Branson shaking a Champagne bottle in a flight suit.
It was not by chance, Mr. Edwards said, that prepping first took root in New York in the black community: he himself is black, and in the 1990s he became a frequent guest on “The Open Line,” a call-in radio show on the “urban adult” station WBLS. Around the same time, he started giving classes in disaster preparation at the National Action Network, the Rev. Al Sharpton’s civil rights group. “Obviously,” Mr. Edwards said, “because of our history, black folks know that bad things happen.”
4Office of the Assistant Secretary for Preparedness and Response [Internet]. Public Health Emergency Medical Countermeasures Enterprise. Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response. [updated 2016 Dec; cited 2017 Jul 10]. Available from: https://www.phe.gov/Preparedness/mcm/phemce/Pages/default.aspx
