On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.
What pretty oracles nature yields us on this text, in the face and behaviour of children, babes, and even brutes! That divided and rebel mind, that distrust of a sentiment because our arithmetic has computed the strength and means opposed to our purpose, these have not. Their mind being whole, their eye is as yet unconquered, and when we look in their faces, we are disconcerted. Infancy conforms to nobody: all conform to it, so that one babe commonly makes four or five out of the adults who prattle and play to it. So God has armed youth and puberty and manhood no less with its own piquancy and charm, and made it enviable and gracious and its claims not to be put by, if it will stand by itself. Do not think the youth has no force, because he cannot speak to you and me. Hark! in the next room his voice is sufficiently clear and emphatic. It seems he knows how to speak to his contemporaries. Bashful or bold, then, he will know how to make us seniors very unnecessary.

Finelli remained at the helm until he came down with pneumonia in late 2016. Months before, an interloper who claimed to have no Social Security number or driver’s license had driven up from Arkansas on nitrogen-filled tires, used to skirt a law requiring licensing for vehicles with air-filled tires. His name is Andrew:—he has no last name; he says adding the colon keeps him from being cataloged in “the system”—and his resourcefulness impressed Finelli, so he offered Andrew: the mic during his absence. He never got it back. 
This is a very slim little book that for at least two reasons might take longer than it takes to read a much bigger book. First, it compacts some powerful thoughts that require time to digest and translate into action. Second, although Emerson is sometimes referred to as a great writer, those who read both Emerson and Thoreau might find Emerson's writing style less crystal clear than Thoreau's, possibly because writing styles have changed and Emerson was 17 years older than Thoreau. Anyway, it's well worth the effort to digest this little gem.
What pretty oracles nature yields us on this text, in the face and behaviour of children, babes, and even brutes! That divided and rebel mind, that distrust of a sentiment because our arithmetic has computed the strength and means opposed to our purpose, these have not. Their mind being whole, their eye is as yet unconquered, and when we look in their faces, we are disconcerted. Infancy conforms to nobody: all conform to it, so that one babe commonly makes four or five out of the adults who prattle and play to it. So God has armed youth and puberty and manhood no less with its own piquancy and charm, and made it enviable and gracious and its claims not to be put by, if it will stand by itself. Do not think the youth has no force, because he cannot speak to you and me. Hark! in the next room his voice is sufficiently clear and emphatic. It seems he knows how to speak to his contemporaries. Bashful or bold, then, he will know how to make us seniors very unnecessary.
every tub must stand on its own bottom Every man for himself, everyone must take care of himself, everyone must paddle his own canoe; sometimes every tub on its own black bottom. The tub of this expression may mean a vat or cask, or a slow, clumsy ship. Bottom may mean either the underside of a barrel or cask or of a ship. Depending on which of these alternative senses one chooses, a case can be made for either a nautical or a more general origin for this phrase. Either way the expression is said to have first become popular among southern Blacks before being adopted and reassigned by Black jazzmen to describe complete improvisation. The phrase dates from the early 18th century. Another similar expression is to stand on one’s own bottom ‘to be independent, to act on one’s own or for one-self,’ dating from the early 17th century.
“The thing is, if you buy all this stuff, you need to learn how to use it. If you have a kid and you’re making a bug-out bag for them or you don’t want to learn how to use a Sawyer, you can use LifeStraw. They’re very simple; it’s a no-brainer. Put one side in your mouth, the other side in the water, and just start drinking. That’s for people who need something a little more basic.”
Religion, however, has everything to do with prepping—there are things about your faith that affect the way you live, Fletch says, offering me an example. “Today, a great deal [on the menu] was the special you had,” he says. “Every one of the specials had pork in it. Well, depending on your belief system and where you’re coming from, Dan, you could’ve made several decisions about me.” He’s right; I could’ve thought he assumed the breakfast was on me, so he ordered the most expensive dish on the menu. And those assumptions, he says, can break up a group. “If 99 percent of the people in your group don’t eat pork, and you bring in some person eating a ham sandwich next to you, that’s going to cause some conflict.” 
Remember 2012? The Mayan calendar predicted the world would end in December. Doomsday Preppers premiered in February. The country was in an apocalypse mood, and thanks to Finelli, Springfield’s former Boy Scouts and ex–Tea Partiers came out of the shadows to mix it up with doctors and dentists. They had little else in common, but to borrow Finelli’s term, they were preparedness-minded. Springfield’s prepping community was born.
There are many daily conveniences that we all take for granted; running water, electricity, gas, telephones, getting cash from an ATM machine, or even running to the grocery store to pick up milk and bread. Power outages can close grocery stores, put ATM machines out of order and prevent you from doing simple things like putting gasoline in your car.

After three days eating very little vegetable matter, I was thrilled to dig into Thrive Life’s Tuscan Quinoa Bowl, which included a ratatouille-like sauté combining asparagus, zucchini, and diced tomatoes. The cooking process felt kind of like a science experiment— you fry dehydrated garlic bits in oil, then pour in the dehydrated vegetables and seasoning along with a cup of water—but the result actually tasted like something I might cook at home, minus the strangely firm consistency of the vegetables. The following night, I prepared a Chicken Cranberry Pot Pie, rolling out the dough for the pastry, cooking the filling in a slow cooker, and carefully sealing the pie with the prongs of a fork.
From a modern Preppers perspective, Y2K was a marketing gaffe which led to millions of people piquing an interest in Preparedness but then throwing everything out when nothing happened.  These people were concerned about a single event and not truly converted to a life of Self Reliance and Preparedness.  This same concern holds for 2012 scare marketing.

6Office of the Assistant Secretary for Preparedness and Response. The National Public Health and Medical Situational Awareness Strategy Implementation Plan (2015-2018). Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response; 2015 Sep. Available from: https://www.phe.gov/about/OPP/Documents/phm-sa-ip-sept2015.pdf
And now at last the highest truth on this subject remains unsaid; probably cannot be said; for all that we say is the far-off remembering of the intuition. That thought, by what I can now nearest approach to say it, is this. When good is near you, when you have life in yourself, it is not by any known or accustomed way; you shall not discern the foot-prints of any other; you shall not see the face of man; you shall not hear any name;--the way, the thought, the good, shall be wholly strange and new. It shall exclude example and experience. You take the way from man, not to man. All persons that ever existed are its forgotten ministers. Fear and hope are alike beneath it. There is somewhat low even in hope. In the hour of vision, there is nothing that can be called gratitude, nor properly joy. The soul raised over passion beholds identity and eternal causation, perceives the self-existence of Truth and Right, and calms itself with knowing that all things go well. Vast spaces of nature, the Atlantic Ocean, the South Sea,--long intervals of time, years, centuries,--are of no account. This which I think and feel underlay every former state of life and circumstances, as it does underlie my present, and what is called life, and what is called death.

But why should you keep your head over your shoulder? Why drag about this corpse of your memory, lest you contradict somewhat you have stated in this or that public place? Suppose you should contradict yourself; what then? It seems to be a rule of wisdom never to rely on your memory alone, scarcely even in acts of pure memory, but to bring the past for judgment into the thousand-eyed present, and live ever in a new day. In your metaphysics you have denied personality to the Deity: yet when the devout motions of the soul come, yield to them heart and life, though they should clothe God with shape and color. Leave your theory, as Joseph his coat in the hand of the harlot, and flee.
A Prepper takes steps to mitigate the long lasting effect of a severe impact on their world.  They do this through stocking items that are critical for their continued well-being – called Standard of Living Insurance.  The most notable and important of these items are Food, Water, and Shelter.  An established Prepper will have large amounts of food stored, will have water filters and access to water established and will have taken steps to create or maintain the livability of their shelter, or home.
I have no churlish objection to the circumnavigation of the globe, for the purposes of art, of study, and benevolence, so that the man is first domesticated, or does not go abroad with the hope of finding somewhat greater than he knows. He who travels to be amused, or to get somewhat which he does not carry, travels away from himself, and grows old even in youth among old things. In Thebes, in Palmyra, his will and mind have become old and dilapidated as they. He carries ruins to ruins.

You probably get it by now, but we're going to keep rubbing your face in the facts, nonbeliever. A bit of body odor might seem like a minor inconvenience, but it gets a whole lot more important when sneaking up on an animal that hasn't spent the last millennia losing its survival instincts means the difference between feasting and starving. Finally, an accidental fire near your ammo stores that could easily have been extinguished with a dose of nonflammable powder will certainly put a damper on your plan to make it through the end times in one piece.

“I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me, and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions. If you are true, but not in the same truth with me, cleave to your companions; I will seek my own. I do this not selfishly, but humbly and truly.”


Today, Luther says she keeps a pantry with three different levels of “defense.” The first consists of boxes of cereal, frozen foods, and other items you might fall back on if you couldn’t make it to the grocery store for a week or two. The second, her “short-term” food storage, includes canned goods and other items with a longer shelf life — “Stuff you’d use if perhaps you lost a stream of income and times were tight for a few months,” Luther explains. The third is her long-term food storage: Mylar bags full of dry goods like beans, rice, and wheatberries, as well as some freeze-dried fruits, vegetables, and meat. Layer three, she says, is for “a situation in which all hell has broken loose.”
Of all the supplies they suggest you legally or illegally procure, epinephrine sounds like the biggest stretch. We don't want to burst anyone's bubble, but if you suffer from life-threatening allergic reactions and really think you're going to survive limited food sources and practically nonexistent medical care, we've got a mint-condition fallout shelter to sell you.
3. But the rage of travelling is a symptom of a deeper unsoundness affecting the whole intellectual action. The intellect is vagabond, and our system of education fosters restlessness. Our minds travel when our bodies are forced to stay at home. We imitate; and what is imitation but the travelling of the mind? Our houses are built with foreign taste; our shelves are garnished with foreign ornaments; our opinions, our tastes, our faculties, lean, and follow the Past and the Distant. The soul created the arts wherever they have flourished. It was in his own mind that the artist sought his model. It was an application of his own thought to the thing to be done and the conditions to be observed. And why need we copy the Doric or the Gothic model? Beauty, convenience, grandeur of thought, and quaint expression are as near to us as to any, and if the American artist will study with hope and love the precise thing to be done by him, considering the climate, the soil, the length of the day, the wants of the people, the habit and form of the government, he will create a house in which all these will find themselves fitted, and taste and sentiment will be satisfied also.
“That’s a major problem,” says Gene Louis, a New Jersey expat who attended his first meetup in 2013 after moving to Springfield to begin ventures in real estate brokerage and digital marketing. Plus, Jersey is expensive, and he doesn’t like the fact that its residents don’t pump their own gas. “You don’t know what people are going to define as a threat, don’t know what people at survival meetings are going to talk about,” he says. “You can’t prepare for 100 percent of what’s on that list—well, you’d need to be Donald Trump to afford to.” 

I bought this for my son because I believe the greatest gift we can give a child is self reliance. In the days of enabling this book is timely and will help infuse the independence that every child needs to survive. The basic concepts of self trust, self acceptance and embracing individuality. I love the fluidity of Emerson. He was already one of my favorites but this book really resonates with me and many levels. It is my mission to raise my son and daughter with these ideas that will sustain them when I'm gone. "Nothing will bring you peace but yourself" RWE
There are different ways to get you properly prepared with a one year food supply for you and your family. The trick is knowing just how much you have to spend and how fast you want to get it. This might seem like a daunting task, but Cheryl gave us a great break down of just what is needed. Put it in your plan and you'll hardly feel a pinch of financial pain.
Thus all concentrates: let us not rove; let us sit at home with the cause. Let us stun and astonish the intruding rabble of men and books and institutions, by a simple declaration of the divine fact. Bid the invaders take the shoes from off their feet, for God is here within. Let our simplicity judge them, and our docility to our own law demonstrate the poverty of nature and fortune beside our native riches.

There will be an agreement in whatever variety of actions, so they be each honest and natural in their hour. For of one will, the actions will be harmonious, however unlike they seem. These varieties are lost sight of at a little distance, at a little height of thought. One tendency unites them all. The voyage of the best ship is a zigzag line of a hundred tacks. See the line from a sufficient distance, and it straightens itself to the average tendency. Your genuine action will explain itself, and will explain your other genuine actions. Your conformity explains nothing. Act singly, and what you have already done singly will justify you now. Greatness appeals to the future. If I can be firm enough to-day to do right, and scorn eyes, I must have done so much right before as to defend me now. Be it how it will, do right now. Always scorn appearances, and you always may. The force of character is cumulative. All the foregone days of virtue work their health into this. What makes the majesty of the heroes of the senate and the field, which so fills the imagination? The consciousness of a train of great days and victories behind. They shed an united light on the advancing actor. He is attended as by a visible escort of angels. That is it which throws thunder into Chatham's voice, and dignity into Washington's port, and America into Adams's eye. Honor is venerable to us because it is no ephemeris. It is always ancient virtue. We worship it to-day because it is not of to-day. We love it and pay it homage, because it is not a trap for our love and homage, but is self-dependent, self-derived, and therefore of an old immaculate pedigree, even if shown in a young person.
Based on this crude but honest assessment of the general public's affinity for the common bicarbonate, you'd be surprised by how much survivalists are into it (#2 on the list of "things for preppers to hoard"). They must expect some pretty serious hankerings for tasty leavened baked goods, or they have extensive phobias about the funkiness of their nuke survival backup plans.
Adherents of the back-to-the-land movement inspired by Helen and Scott Nearing, sporadically popular in the United States in the 1930s and 1970s (exemplified by The Mother Earth News magazine), share many of the same interests in self-sufficiency and preparedness. Back-to-the-landers differ from most survivalists in that they have a greater interest in ecology and counterculture. Despite these differences, The Mother Earth News was widely read by survivalists as well as back-to-the-landers during that magazine's early years, and there was some overlap between the two movements.
Thus all concentrates: let us not rove; let us sit at home with the cause. Let us stun and astonish the intruding rabble of men and books and institutions, by a simple declaration of the divine fact. Bid the invaders take the shoes from off their feet, for God is here within. Let our simplicity judge them, and our docility to our own law demonstrate the poverty of nature and fortune beside our native riches.
I connected with Jennifer through Daisy Luther, the Virginia-based writer and survival preparedness expert behind the blog The Organic Prepper, which boasts more than 30,000 followers on Facebook and roughly 32,000 monthly visits on Pinterest. Jennifer says she learned a lot about prepping from the site and is a member of its affiliated private Facebook group, which Luther says is nearly 77 percent women. (Luther and other bloggers I spoke with for this story say that while they approach survivalism from a female perspective, they’ve encountered no small number of men who are interested in these practices as well.)

This group focuses on surviving brief encounters of violent activity, including personal protection and its legal ramifications, danger awareness, John Boyd's cycle (also known as the OODA loop—observe, orient, decide and act), martial arts, self-defense tactics and tools (both lethal and non-lethal). These survivalist tactics are often firearm-oriented, in order to ensure a method of defense against attackers or home invasion.
Experts worry most about the grid’s nervous system: 2,000 extra-high voltage transformers. They’re 200- and 300-ton behemoths, individually engineered to meet specific power demands, and on average, they’re 40 years old. Notwithstanding the fact that 85 percent of transformers are imported, the U.S. Department of Energy says it takes between 5 and 16 months to replace a single one. According to the U.S. Federal Energy Regulatory Committee, an attack that destroyed nine of the 2,000 transformers would “cause a protracted nationwide blackout.” There’s no national cache of spare transformers. 
Before they were pets, dogs were workers. They can carry their own supplies without complaint (already making them superior to most humans right now), sniff out food and water, and search for and bring down prey. Some breeds, such as huskies, have been specifically tailored to bust their butts on the barest of rations. Dogs also have a long and storied history of offensive and defensive combat use, making them perfectly suited to attack anyone who thinks they have more of a right to that sweet, sweet snack cake stockpile than you do. Which is to say, your four-legged pal is just a few training sessions and a kickass set of armor away from leading you to your rightful place as God Of The Ragged Desert/Water People.
Imagine the kind of abuse your body will go through when things do get crazy. Depending upon the situation, you might have to swim for hours and walk for days! You might have to battle through extreme weather and take down several bad guys (or girls). Now, this may be a bit of an exaggeration – but you never know until it’s time to jump into action! Preparing for survival isn’t any different than preparing for war. So to be a real prepper, you have to have an exercise and diet plan.
Then, as the show-and-tell ended, he gave the prize for Best Bag to a precocious young Prepper whose kit included a fishing line, a seat belt cutter, ready-start fuel cubes, several types of multi-tools and a smoke hood. The winner had come with his mother and had dutifully prepared a bag for her. I wanted to talk with him, but when I approached, he asked if I was “press” and suspiciously refused to give his name.

After 9/11, my dad filled a duffel bag with some energy bars, a couple gallons of water, some penicillin, and a map. Amid scaremongering headlines about imminent anthrax and “dirty bomb” attacks in the city, he wanted to have some supplies on hand in case we needed to get out of Brooklyn fast. Were he to assemble such a bag today, he’d likely stumble on a number of companies promising a more wholesale brand of disaster preparedness: a box full of shelf-stable freeze-dried meals, to be revived from their dessicated state with the addition of boiled water.
In the past, survivalists and conspiracy theorists might go out into the woods, live out of a bunker, waiting (or sometimes hoping) for the apocalypse to hit. It was men, mostly; many of them antigovernment, often portrayed by the media as radicals of the likes of Oklahoma City bomber Timothy McVeigh. In the late 1990s, Y2K fears brought survivalism to the mainstream, only to usher it back out again when disaster didn't strike. (Suddenly, unused survival gear began showing up in classifieds and on eBay.) A decade later, "preppers" are what you might call survivalism's Third Wave: regular people with jobs and homes whose are increasingly fearful about the future—their paranoia compounded by 24-hour cable news. "Between the media and the Internet, many people have built up a sense that there's this calamity out there that needs to be avoided," says Art Markman, a cognitive psychologist at the University of Texas who studies the way people think. And while they may not envision themselves as Kevin Costner in Waterworld—in fact, many preppers go out of their way to avoid the stereotypes that come along with the "survivalist" label—they've made a clear-eyed calculation about the risks at hand and aren't waiting around for anybody else to fix them. "I consider it more of a reaction than a movement," says Tom Martin, a 32-year-old Idaho truck driver who is the founder of the American Preppers Network, which receives some 5,000 visitors to its Web site each day. "There are so many variables and potential disasters out there, being a prepper is just a reaction to that potential."
If we cannot at once rise to the sanctities of obedience and faith, let us at least resist our temptations; let us enter into the state of war, and wake Thor and Woden, courage and constancy, in our Saxon breasts. This is to be done in our smooth times by speaking the truth. Check this lying hospitality and lying affection. Live no longer to the expectation of these deceived and deceiving people with whom we converse. Say to them, O father, O mother, O wife, O brother, O friend, I have lived with you after appearances hitherto. Henceforward I am the truth's. Be it known unto you that henceforward I obey no law less than the eternal law. I will have no covenants but proximities. I shall endeavour to nourish my parents, to support my family, to be the chaste husband of one wife, — but these relations I must fill after a new and unprecedented way. I appeal from your customs. I must be myself. I cannot break myself any longer for you, or you. If you can love me for what I am, we shall be the happier. If you cannot, I will still seek to deserve that you should. I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me, and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions. If you are true, but not in the same truth with me, cleave to your companions; I will seek my own. I do this not selfishly, but humbly and truly. It is alike your interest, and mine, and all men's, however long we have dwelt in lies, to live in truth. Does this sound harsh to-day? You will soon love what is dictated by your nature as well as mine, and, if we follow the truth, it will bring us out safe at last. — But so you may give these friends pain. Yes, but I cannot sell my liberty and my power, to save their sensibility. Besides, all persons have their moments of reason, when they look out into the region of absolute truth; then will they justify me, and do the same thing.
Young’s observations rang true: Though the Wise Company meals would keep me alive in the event of an emergency, they were simply a lot more carbheavy, with a lot less animal protein and a lot fewer vegetables, than what I eat on a typical day (many of the Wise meals I bought substituted small globules of vegetable protein for actual meat). For the next two days, I supplemented my diet with freeze-dried vegetables, fruit, and yogurt I’d bought from another company, called Thrive Life, and felt the low-bloodsugar sensation dissipate. (Wise Company also sells individual ingredients, in addition to full meals, but I thought I’d diversify my sources.)
“It was never offered as a contrary movement to hippies by any means,” Mitchell explains. “I think maybe it was just one more expression of ‘You can try something new now.’” Survivalism was and still is, Mitchell believes, a product of late capitalist consumer society, premised on drumming up panic about various hypothetical catastrophes and furnishing people with products that will allegedly help survive them.

In the early ’80s on a job for the State Department to reinforce U.S. embassies and consulates following the 1983 Beirut barracks bombings, Pense says he and other government contractors around the U.S. converged on CIA headquarters at Langley, Virginia. The consortium of engineers traded notes and decided that the U.S. power grid was vulnerable. Inadequate, Pense says, compared to everything that’s been hung on it, and that was three decades ago. Three high-altitude electromagnetic pulses (EMPs) could take the whole thing down. Like New York City’s 1977 blackout, looting and pillaging would rule the streets, and that’s if they can get the lights back on quickly enough—if the power stays off for too long, order is lost forever. 
Disaster preparedness provides a platform to design effective, realistic and coordinated planning, reduces duplication of efforts and increase the overall effectiveness of National Societies, household and community members disaster preparedness and response efforts. Disaster preparedness activities embedded with risk reduction measures can prevent disaster situations and also result in saving maximum lives and livelihoods during any disaster situation, enabling the affected population to get back to normalcy within a short time period.
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