Another key difference is that the preppers didn't have any specific expectations for a particular disaster that's likely to happen. Some of them lived in flood-prone areas but would invariably mention additional fears like terrorism or outbreaks of new diseases. And for many of them, those risks didn't produce a sense that disaster was inevitable. Preparing was more a just-in-case activity. As Mills concluded, "Their concerns tend to emerge in response to numerous disaster risks that are widely reported and recognized in wider American culture."
“A man is to carry himself in the presence of all opposition,” Emerson advises, “as if every thing were titular and ephemeral but he.” If this isn’t the official motto of the 112th Congress of the United States, well, it should be. The gridlock, grandstanding, rule manipulating and inability to compromise aren’t symptoms of national decline. We’re simply coming into our own as Emerson’s republic.
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear.[31] The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. [33]
Not surprisingly, the storm attracted numerous recruits to his group and joined a list of totemic prepping moments that already included the much-hyped Y2K fiasco, 9/11 and Hurricane Katrina. I learned that New York Preppers prep for reasons as varied as their anxieties and experience. “It was a pragmatic response to certain things I know,” said Robert Segal, a wine salesman between jobs, who once worked as an electrical technician on a nuclear submarine. “As an engineer, I’m sort of a student of how things fall apart.”
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
Everyday more people discover that more freedoms have eroded and much of what they depended upon is in danger of not existing tomorrow. Retirement funds lose substantial value as politicians ask for more from citizens and then give it away to questionable recipients. People want to know what they can do to survive the uncertain future looming on the horizon.
“A man is to carry himself in the presence of all opposition,” Emerson advises, “as if every thing were titular and ephemeral but he.” If this isn’t the official motto of the 112th Congress of the United States, well, it should be. The gridlock, grandstanding, rule manipulating and inability to compromise aren’t symptoms of national decline. We’re simply coming into our own as Emerson’s republic.

Firearms instructor and survivalist Colonel Jeff Cooper wrote on hardening retreats against small arms fire. In an article titled "Notes on Tactical Residential Architecture" in Issue #30 of P.S. Letter (April, 1982), Cooper suggested using the "Vauban Principle", whereby projecting bastion corners would prevent miscreants from being able to approach a retreat's exterior walls in any blind spots. Corners with this simplified implementation of a Vauban Star are now called "Cooper Corners" by James Wesley Rawles, in honor of Jeff Cooper.[7] Depending on the size of the group needing shelter, design elements of traditional European castle architecture, as well as Chinese Fujian Tulou and Mexican walled courtyard houses have been suggested for survival retreats.
In calling out to all the misfits and the rebels and the troublemakers, the “round pegs in square holes” who “see things differently” and have trouble with the rules, the ad evokes the ideal first created by Emerson of a rough-hewed outsider who changes the world through a combination of courage, tenacity, resourcefulness and that God-given wild card, genius. While Dreyfuss narrates, archival footage of the “crazy ones” flickers on the screen in black and white: Albert Einstein leads the way, followed by Bob Dylan, the Rev. Martin Luther King Jr., a jubilant Richard Branson shaking a Champagne bottle in a flight suit.
And so the reliance on Property, including the reliance on governments which protect it, is the want of self-reliance. Men have looked away from themselves and at things so long, that they have come to esteem the religious, learned, and civil institutions as guards of property, and they deprecate assaults on these, because they feel them to be assaults on property. They measure their esteem of each other by what each has, and not by what each is. But a cultivated man becomes ashamed of his property, out of new respect for his nature. Especially he hates what he has, if he see that it is accidental, — came to him by inheritance, or gift, or crime; then he feels that it is not having; it does not belong to him, has no root in him, and merely lies there, because no revolution or no robber takes it away. But that which a man is does always by necessity acquire, and what the man acquires is living property, which does not wait the beck of rulers, or mobs, or revolutions, or fire, or storm, or bankruptcies, but perpetually renews itself wherever the man breathes. "Thy lot or portion of life," said the Caliph Ali, "is seeking after thee; therefore be at rest from seeking after it." Our dependence on these foreign goods leads us to our slavish respect for numbers. The political parties meet in numerous conventions; the greater the concourse, and with each new uproar of announcement, The delegation from Essex! The Democrats from New Hampshire! The Whigs of Maine! the young patriot feels himself stronger than before by a new thousand of eyes and arms. In like manner the reformers summon conventions, and vote and resolve in multitude. Not so, O friends! will the God deign to enter and inhabit you, but by a method precisely the reverse. It is only as a man puts off all foreign support, and stands alone, that I see him to be strong and to prevail. He is weaker by every recruit to his banner. Is not a man better than a town? Ask nothing of men, and in the endless mutation, thou only firm column must presently appear the upholder of all that surrounds thee. He who knows that power is inborn, that he is weak because he has looked for good out of him and elsewhere, and so perceiving, throws himself unhesitatingly on his thought, instantly rights himself, stands in the erect position, commands his limbs, works miracles; just as a man who stands on his feet is stronger than a man who stands on his head.
Many books were published in the wake of the Great Recession from 2008 and later offering survival advice for various potential disasters, ranging from an energy shortage and crash to nuclear or biological terrorism. In addition to the 1970s-era books, blogs and Internet forums are popular ways of disseminating survivalism information. Online survival websites and blogs discuss survival vehicles, survival retreats, emerging threats, and list survivalist groups.
When I got into bed that night, I noticed I was feeling a little off. Though I’d technically consumed enough calories, my stomach was still gnawing with hunger, and when I woke up the next morning, I felt energyless. I phoned Dr. Lisa Young, a New York–based nutritionist and adjunct professor at NYU, with a question: Is it really possible to live off freeze-dried food?
Of all the supplies they suggest you legally or illegally procure, epinephrine sounds like the biggest stretch. We don't want to burst anyone's bubble, but if you suffer from life-threatening allergic reactions and really think you're going to survive limited food sources and practically nonexistent medical care, we've got a mint-condition fallout shelter to sell you.
In his professional opinion, the next big development in prepping will be the arrival of entrepreneurial capitalists, and this made me think of Fabian Illanes and Roman Zrazhevskiy, two men in their 20s I met at the show-and-tell. Former classmates at George H. Hewlett High School on Long Island, Mr. Illanes and Mr. Zrazhevskiy have been prepping since their teens and recently created Readytogosurvival.com, a Prepper Web site that sells prepacked bug-out bags with paramilitary names like the Tactical Traveler ($439.99) and the Covert Defender ($629.99). They told me that they had been visiting Prepper meetings across the New York region in order “to discover their customers.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Since its launch in late 2008, the APN has seen strong growth through its first couple years.  In late 2011, an effort was launched to restructure much of the APN to help appeal and attract a broader audience, specifically those who were just finding out about and getting into Prepping.  Since the start of that effort, the APN has recognized a significant spike in growth that is expected to increase dramatically through ongoing execution of the restructure.
Mr. Edwards has also entered the Prepper market, and one day I accompanied him to Westchester to observe a consultation he was doing (at $120 an hour) for Jeff and Joanna Lee Doster, a couple in their 50s recently transplanted from Manhattan. The Dosters — he is a retired marketing executive, and she is the author of “Celebrity Bedroom Retreats” — found themselves without a home during Hurricane Sandy after the poorly timed sale of their apartment on West 57th Street.
My first exposure to the high-flown pap of Ralph Waldo Emerson’s “Self-Reliance” came in a basement classroom at the private boys’ school where I enrolled to learn the secrets of discipline and because I wanted, at age 14, to wear a tie. The class was early American literature, the textbook an anthology with the heft of a volume of the Babylonian Talmud; a ribbon for holding your place between “Rip Van Winkle,” by Washington Irving, and “Young Goodman Brown,” by Nathaniel Hawthorne; and a slick hardcover the same shade of green as the backside of a dollar bill.
Herman Melville's Moby-Dick has been read as a critique of Emerson's philosophy of self-reliance, embodied particularly in the life and death of Ahab. Melville's critique of self-reliance as a way of life is seen to lie in its destructive potential, especially when taken to extremes. Richard Chase writes that for Melville, 'Death–spiritual, emotional, physical–is the price of self-reliance when it is pushed to the point of solipsism, where the world has no existence apart from the all-sufficient self.'[9]In that regard, Chase sees Melville's art as antithetical to that of Emerson's thought, in that Melville '[points] up the dangers of an exaggerated self-regard, rather than, as [...] Emerson loved to do, [suggested] the vital possibilities of the self.'[9]Newton Arvin further suggests that self-reliance was, for Melville, really the '[masquerade in kingly weeds of] a wild egoism, anarchic, irresponsible, and destructive.'[10]

“You should have a way to make fire. People talk about Zippos and your basic Bic lighter, but a lot of the people in the know will have a ferrocerium rod. Ferrocerium is a compound that helps produce a spark to create a flame. The one by Survival Hax is big enough to hold, at about six inches, and it comes with a striker and its own little mini–survival kit. It has like 10,000 strikes.”


Being self-reliant means that we don’t wait for cultural acceptance to do what is right. We don’t behave based on the narrative society has developed for our social class, but what we believe the right thing to do is. This doesn’t necessarily mean we create values from scratch: we can choose which communities or people celebrate the best values and join them.

I don’t encounter any preppers at the school that day, but I do meet women from all over the United States and with all kinds of reasons for wanting to learn how to cut and drill wood, including a young yoga studio employee from Wisconsin who is building some custom shelving for her kitchen appliances and cookbooks, as well as two seniors from Washington, DC, who want to build a set of matching cabinets to house their prized collection of vintage wine glasses. Down by the garden, I meet a pair of women from Missouri who are hoping to go into business flipping houses. “We’re tired of waiting for our husbands to do it,” one of them says.
4Office of the Assistant Secretary for Preparedness and Response [Internet]. Public Health Emergency Medical Countermeasures Enterprise. Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response. [updated 2016 Dec; cited 2017 Jul 10]. Available from: https://www.phe.gov/Preparedness/mcm/phemce/Pages/default.aspx
×