he bald snow tires on my ’06 Accord struggled to achieve the grip needed to summit Len Pense’s long, steep driveway. If the grid goes down the way he thinks it will, you’d need a tank to ascend the eroding gravel path because the 83-year-old Army veteran knows exactly which oak tree he’d fell across the route, lest the marauders come for his cache of, among many other things, 44 raised-bed gardens of food. One way in, one way out; that’s what sold Pense and his wife on the 21-acre hilltop property in Strafford some 25 years ago. 
EARLY IN MY TRAVELS, I was told the man to see for a deeper understanding of prepping in New York was Aton Edwards, founder of the International Preparedness Network and author of the emergency survival guide “Preparedness Now!” Mr. Edwards, 51, is often called the city’s foremost expert in personal disaster preparation — he has appeared on the “Today” show, has taught his “Ready Up!” seminars to hundreds of participants with partners like the Red Cross and has set up, as part of the National Urban Self-Reliance and Preparedness Program, “incident command centers” across New York, like the one he recently created for the hip-hop pioneer Afrika Bambaataa in the Bronx.

Imagine the kind of abuse your body will go through when things do get crazy. Depending upon the situation, you might have to swim for hours and walk for days! You might have to battle through extreme weather and take down several bad guys (or girls). Now, this may be a bit of an exaggeration – but you never know until it’s time to jump into action! Preparing for survival isn’t any different than preparing for war. So to be a real prepper, you have to have an exercise and diet plan.
Status can be a funny thing. Of course its most obvious iteration comes with shiny hardware and easily recognizable logos, but it gets far more interesting as you narrow it down to the more opaque signals — when the way you tuck your shirt, or what you eat for breakfast, or your particular brand of notebook can mark you as in or out. And of course, what counts as a status item varies wildly across human tribes. In our series, Insider Goods, we’re talking to tribe members (some with their real names, some anonymously) to find out the status items among art-gallery assistants, or Broadway actors, or architects. Today, we hear from Todd Sepulveda, editor of Prepper Website and host of The Prepper Website podcast, who always has a bug-out bag (that’s a go bag ready for any instance in which you might be bugging out, from a power outage to a hurricane to a nuclear war) at the ready.
"If you are a serious prepper—serious about survival, about you and your family's well-being, serious about being warm, being able to light a fire, and you want something to count on—depend on and bet your life on—these simple matches are what you need to get. The matches themselves are tanks. They are tough and dependable. They light up automatically when blown out and burn from eight to ten seconds."
There is no more deviation in the moral standard than in the standard of height or bulk. No greater men are now than ever were. A singular equality may be observed between the great men of the first and of the last ages; nor can all the science, art, religion, and philosophy of the nineteenth century avail to educate greater men than Plutarch's heroes, three or four and twenty centuries ago. Not in time is the race progressive. Phocion, Socrates, Anaxagoras, Diogenes, are great men, but they leave no class. He who is really of their class will not be called by their name, but will be his own man, and, in his turn, the founder of a sect. The arts and inventions of each period are only its costume, and do not invigorate men. The harm of the improved machinery may compensate its good. Hudson and Behring accomplished so much in their fishing-boats, as to astonish Parry and Franklin, whose equipment exhausted the resources of science and art. Galileo, with an opera-glass, discovered a more splendid series of celestial phenomena than any one since. Columbus found the New World in an undecked boat. It is curious to see the periodical disuse and perishing of means and machinery, which were introduced with loud laudation a few years or centuries before. The great genius returns to essential man. We reckoned the improvements of the art of war among the triumphs of science, and yet Napoleon conquered Europe by the bivouac, which consisted of falling back on naked valor, and disencumbering it of all aids. The Emperor held it impossible to make a perfect army, says Las Casas, "without abolishing our arms, magazines, commissaries, and carriages, until, in imitation of the Roman custom, the soldier should receive his supply of corn, grind it in his hand-mill, and bake his bread himself."
I suppose no man can violate his nature. All the sallies of his will are rounded in by the law of his being, as the inequalities of Andes and Himmaleh are insignificant in the curve of the sphere. Nor does it matter how you gauge and try him. A character is like an acrostic or Alexandrian stanza;--read it forward, backward, or across, it still spells the same thing. In this pleasing, contrite wood-life which God allows me, let me record day by day my honest thought without prospect or retrospect, and, I cannot doubt, it will be found symmetrical, though I mean it not, and see it not. My book should smell of pines and resound with the hum of insects. The swallow over my window should interweave that thread or straw he carries in his bill into my web also. We pass for what we are. Character teaches above our wills. Men imagine that they communicate their virtue or vice only by overt actions, and do not see that virtue or vice emit a breath every moment.
Emerson: Man is timid and apologetic; he is no longer upright; he dares not say ‘I think,’ ‘I am,’ but quotes some saint or sage. He is ashamed before the blade of grass or the blowing rose. These roses under my window make no reference to former roses or to better ones; they are for what they are; they exist with God today. There is no time to them. There is simply the rose; it is perfect in every moment of its existence.

When I point out that her reasons for getting into survivalism sound far off from the “every man for himself” mentality of the macho prepper stereotype, Chymiy mentions a paper by a team of social psychologists from UCLA, published in Psychological Review, about the differences in how men and women react to physical and social stressors. “The traditional fight-or-flight response is apparently based on research done only on men, so when they finally researched women under extreme stress, their response instead of fight or flight was more tend and befriend, apparently,” she explains. “Instead of running away or punching you in the face if you try to mug us, we’ll try to talk you down or try to make a social connection so you know the stressful situation can be diffused. And in neighborhood settings, we try to come together and help each other.”

He tells us that no kernel of nourishing corn can come to him without putting in the necessary work. You will reap what you sow. No one will hand you anything in life — you have to work for it. No one else but you knows what you are to do with your time here. No one else but you can find out what you should be doing with your time here. But you certainly will never find anything if you never even try.


Amid the localized terror, trains will deliver the nation’s hapless coastal residents to our doorstep. Pense thinks it’ll look like the Holocaust, that the government will deposit boxcars of starving New Yorkers and Californians into the suddenly crowded Heartland. Then they’ll go back for more. It’s going to be, Pense says, some interesting times. 


“Everybody thinks about prepping as this big doomsday thing, like when the zombie apocalypse happens,” Luther says. “But really it’s a lot more likely that someone’s going to lose their job or that you’re going to have a major expense you weren’t expecting, like your car breaks down or a medical expense. So if you think of prepping as something to get you through those situations, it’s really almost like an insurance policy.”

And while most of them will tell you they got into survivalism out of an interest in self-reliance, that spirit by no means excludes a sense of cooperation. It’s there in the endless churn of blog posts, advice columns, Pinterest boards, Facebook groups, online classes, and digital marketplaces these women use to connect and swap information every day. And it’s here at Wild Abundance, in the open-air living room, where a woman with short hair and tattoos balances two tall boards of wood on the ground as another starts screwing in the shelves that will connect them into a bookcase.
“Trust thyself: every heart vibrates to that iron string. Accept the place the divine providence has found for you, the society of your contemporaries, the connection of events. Great men have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating in all their being. And we are now men, and must accept in the highest mind the same transcendent destiny; and not minors and invalids in a protected corner, not cowards fleeing before a revolution, but guides, redeemers, and benefactors, obeying the Almighty effort, and advancing on Chaos and the Dark.” –Ralph Waldo Emerson, Self-Reliance

Jennifer didn’t get into prepping with a hurricane like Maria in mind. Her own personal SHTF moment — the calamity that spurred her to start stockpiling and growing food in the first place — was one that most people can relate to: the sudden closure of the law firm where she’d worked for several years. “We were down to only one income, so I said, ‘I have to really do something to help us get through this,’” Jennifer recalls.
Experts worry most about the grid’s nervous system: 2,000 extra-high voltage transformers. They’re 200- and 300-ton behemoths, individually engineered to meet specific power demands, and on average, they’re 40 years old. Notwithstanding the fact that 85 percent of transformers are imported, the U.S. Department of Energy says it takes between 5 and 16 months to replace a single one. According to the U.S. Federal Energy Regulatory Committee, an attack that destroyed nine of the 2,000 transformers would “cause a protracted nationwide blackout.” There’s no national cache of spare transformers. 
"Self-Reliance" is an 1841 essay written by American transcendentalist philosopher and essayist Ralph Waldo Emerson. It contains the most thorough statement of one of Emerson's recurrent themes: the need for each individual to avoid conformity and false consistency, and follow their own instincts and ideas. It is the source of one of Emerson's most famous quotations: "A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines."[1] This essay is an analysis into the nature of the “aboriginal self on which a universal reliance may be grounded.”[2]

The trouble with the prepper movement’s rhetoric of self-reliance, Mitchell says, is that it’s based on a faulty premise. Just as the homesteaders who settled the Great Plains were a lot more interdependent than American mythology typically chalks them up to be — frequently relying on bartering and income from jobs in town to take care of their nutritional needs, rather than growing everything themselves — surviving a true cataclysmic event requires collaboration.
Interest in the movement picked up during the Clinton administration due in part to the debate surrounding the Federal Assault Weapons Ban and the ban's subsequent passage in 1994. The interest peaked again in 1999 triggered by fears of the Y2K computer bug. Before extensive efforts were made to rewrite computer programming code to mitigate the effects, some writers such as Gary North, Ed Yourdon, James Howard Kunstler,[18] and investments' advisor Ed Yardeni anticipated widespread power outages, food and gasoline shortages, and other emergencies. North and others raised the alarm because they thought Y2K code fixes were not being made quickly enough. While a range of authors responded to this wave of concern, two of the most survival-focused texts to emerge were Boston on Y2K (1998) by Kenneth W. Royce, and Mike Oehler's The Hippy Survival Guide to Y2K. Oehler is an underground living advocate, who also authored The $50 and Up Underground House Book,[19] which has long been popular in survivalist circles.
Since its launch in late 2008, the APN has seen strong growth through its first couple years.  In late 2011, an effort was launched to restructure much of the APN to help appeal and attract a broader audience, specifically those who were just finding out about and getting into Prepping.  Since the start of that effort, the APN has recognized a significant spike in growth that is expected to increase dramatically through ongoing execution of the restructure.
Employers whose workers will be involved in emergency response operations for releases of, or substantial threats of releases of, hazardous substances regardless of the location of the hazard must comply with OSHA’s Hazardous Waste Operations and Emergency Response (HAZWOPER) standard, 29 CFR 1910.120. This may include emergency response following an earthquake. Instruction CPL 02-02-073 describes OSHA enforcement procedures under the relevant provisions of the HAZWOPER standard.

The populace think that your rejection of popular standards is a rejection of all standard, and mere antinomianism; and the bold sensualist will use the name of philosophy to gild his crimes. But the law of consciousness abides. There are two confessionals, in one or the other of which we must be shriven. You may fulfil your round of duties by clearing yourself in the direct, or in the reflex way. Consider whether you have satisfied your relations to father, mother, cousin, neighbour, town, cat, and dog; whether any of these can upbraid you. But I may also neglect this reflex standard, and absolve me to myself. I have my own stern claims and perfect circle. It denies the name of duty to many offices that are called duties. But if I can discharge its debts, it enables me to dispense with the popular code. If any one imagines that this law is lax, let him keep its commandment one day.
Mr. Edwards has also entered the Prepper market, and one day I accompanied him to Westchester to observe a consultation he was doing (at $120 an hour) for Jeff and Joanna Lee Doster, a couple in their 50s recently transplanted from Manhattan. The Dosters — he is a retired marketing executive, and she is the author of “Celebrity Bedroom Retreats” — found themselves without a home during Hurricane Sandy after the poorly timed sale of their apartment on West 57th Street.

“Obligations that derive from devotion are a constituent element in caring, and I do not experience them as forced on me or as necessary evils; there is a convergence between what I feel I am supposed to do and what I want to do. The father who goes for the doctor in the middle of the night for his sick child does not experience this as a burden; he is simply caring for the child. Similarly, in working out a philosophical concept the need to reflect on it again and again from similar and dissimilar points of view is not a burden forced on me; I am simply caring for the idea.”
The difference between the male prepper stereotype and this softer, more feminine strain of survivalism, Mitchell explains, is that women’s work never stops being useful. “We don’t need the pickup truck and the chainsaw and the assault weapon every day, but every day someone must love the children,” he says. “Every day we must feed ourselves and care for ourselves emotionally. There is no crisis that can possibly exacerbate the [need for] women’s traditional roles, because they’re always needed. Do we need the men? For practical purposes, maybe not.”
This group focuses on surviving brief encounters of violent activity, including personal protection and its legal ramifications, danger awareness, John Boyd's cycle (also known as the OODA loop—observe, orient, decide and act), martial arts, self-defense tactics and tools (both lethal and non-lethal). These survivalist tactics are often firearm-oriented, in order to ensure a method of defense against attackers or home invasion.
Other newsletters and books followed in the wake of Ruff's first publication. In 1975, Kurt Saxon began publishing a monthly tabloid-size newsletter called The Survivor, which combined Saxon's editorials with reprints of 19th century and early 20th century writings on various pioneer skills and old technologies. Kurt Saxon used the term survivalist to describe the movement, and he claims to have coined the term.[9]
Your run-of-the-mill shoe stank might not pose much of a survival threat, but trench foot certainly will; baking soda is great at absorbing the moisture that might otherwise literally cause your feet to rot off your legs. As for the health of your teeth -- it will be pretty hard to get through your day's rations of homemade jerky and hardtack without some high-quality chompers. And you certainly don't want to rely on that pesky fluoride that will "kill your brain over time" (um, what?).
“I appeal from your customs. I must be myself. I cannot break myself any longer for you, or you. If you can love me for what I am, we shall be happier. If you cannot, I will still seek to deserve that you should. I must be myself. I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions”
Carry a GPS if you’re going out camping at a new location. Liquidate your investments if you foresee an economic crisis. Of course, you can’t predict all types of catastrophes. However, you’ll have a much better chance if you’re constantly aware of what’s going on around you. Simply recognizing a threat is not enough; you have to come up with a plan of action to avoid or neutralize it.
(Clarifying note: best practices are best practices for a reason. Most successful companies don’t innovate, but copy in clever ways. Bob Dylan’s first album had no original songs on it — but he made each of those songs his own. We should always do what’s working as long as we can be ourselves while we do it. Often, originality doesn’t mean coming up with something totally novel, but combining tried and true elements in a new way — a creative endeavor that becomes impossible if you become a slave to the experts who say the best method has already been discovered and can never be altered or improved upon.)

I bought this for my son because I believe the greatest gift we can give a child is self reliance. In the days of enabling this book is timely and will help infuse the independence that every child needs to survive. The basic concepts of self trust, self acceptance and embracing individuality. I love the fluidity of Emerson. He was already one of my favorites but this book really resonates with me and many levels. It is my mission to raise my son and daughter with these ideas that will sustain them when I'm gone. "Nothing will bring you peace but yourself" RWE


Individual survivalist preparedness and survivalist groups and forums—both formal and informal—are popular worldwide, most visibly in Australia,[93][94] Austria,[95] Belgium, Canada,[96] France,[97][98] Germany[99] (often organized under the guise of "adventuresport" clubs),[100] Netherlands,[101] New Zealand,[102] Russia,[103] Sweden,[104][105][106] the United Kingdom,[107] and the United States.[23]
Then, as the show-and-tell ended, he gave the prize for Best Bag to a precocious young Prepper whose kit included a fishing line, a seat belt cutter, ready-start fuel cubes, several types of multi-tools and a smoke hood. The winner had come with his mother and had dutifully prepared a bag for her. I wanted to talk with him, but when I approached, he asked if I was “press” and suspiciously refused to give his name.

Popular at this particular show were bug-out bags, the vendors tell me, because the casual interloper can purchase a lot of peace of mind all at once. For $449, Lenexa, Kansas retailer Game Plan Experts sells a bag with waterproof matches, a flint fire-starter, energy bars, utensils, a camp stove, water pouches and filtration, a first-aid kit, masks, a survival whistle, a pry bar, a folding shovel, an emergency blanket, toilet paper, a toothbrush, a hand-crank radio, survival candles and more. For the über paranoid, they’ll find a discreet contractor in your area to dig a hole in your yard and install a doomsday bunker. 

“One misconception about prepping is that you’re always thinking there’s going to be some kind of epic disaster,” she told me over the phone from Virginia. “The most common disaster that we prep for, or that happens to us, is a financial problem.” A longtime single mother, Luther said her interest in food storage grew out of a period of “abject poverty” following the 2008 recession. Lisa Bedford, a Texas-based writer who runs the site The Survival Mom, told me she got into disaster preparedness around the same time, when she wasn’t sure if her husband’s construction business would survive the downturn. (Bedford also works as an independent consultant for Thrive Life, meaning that she promotes their products online, and receives a commission on purchases from customers she refers to the company, as well as a discount on products she buys herself.)


“If our young men miscarry in their first enterprises, they lose all heart. If the young merchant fails, men say he is ruined. If the finest genius studies at one of our colleges, and is not installed in an office within one year afterwards in the cities or suburbs of Boston or New York, it seems to his friends and to himself that he is right in being disheartened, and in complaining the rest of his life. A sturdy lad from New Hampshire or Vermont, who in turn tries all the professions, who teams it, farms it, peddles, keeps a school, preaches, edits a newspaper, goes to Congress, buys a township, and so forth, in successive years, and always, like a cat, falls on his feet, is worth a hundred of these city dolls. He walks abreast with his days, and feels no shame in not ‘studying a profession,’ for he does not postpone his life, but lives already. He has not one chance, but a hundred chances.” –Ralph Waldo Emerson, Self-Reliance

This is the ultimate fact which we so quickly reach on this, as on every topic, the resolution of all into the ever-blessed ONE. Self-existence is the attribute of the Supreme Cause, and it constitutes the measure of good by the degree in which it enters into all lower forms. All things real are so by so much virtue as they contain. Commerce, husbandry, hunting, whaling, war, eloquence, personal weight, are somewhat, and engage my respect as examples of its presence and impure action. I see the same law working in nature for conservation and growth. Power is in nature the essential measure of right. Nature suffers nothing to remain in her kingdoms which cannot help itself. The genesis and maturation of a planet, its poise and orbit, the bended tree recovering itself from the strong wind, the vital resources of every animal and vegetable, are demonstrations of the self-sufficing, and therefore self-relying soul.
Despite a lull following the end of the Cold War, survivalism has gained greater attention in recent years, resulting in increased popularity of the survivalist lifestyle, as well as increased scrutiny. A National Geographic show interviewing survivalists, Doomsday Preppers, was a "ratings bonanza"[81] and "the network's most-watched series",[82] yet Neil Genzlinger in The New York Times declared it an "absurd excess on display and at what an easy target the prepper worldview is for ridicule," noting, "how offensively anti-life these shows are, full of contempt for humankind."[83]
Jennifer didn’t get into prepping with a hurricane like Maria in mind. Her own personal SHTF moment — the calamity that spurred her to start stockpiling and growing food in the first place — was one that most people can relate to: the sudden closure of the law firm where she’d worked for several years. “We were down to only one income, so I said, ‘I have to really do something to help us get through this,’” Jennifer recalls.
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, ‘Bye. I have to go. I’m going crazy and I’m getting out of here.’ And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”
During his presentation, Mr. Charles suggested that a well-prepared bug-out bag was only part of the equation; just as important was knowing where to go. “Bugging out will not be easy,” he explained. “It might take three or four hours to get out of the city. If the bridges are blocked, you might have to use a raft to get across the river. Everyone’s situation will be different.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
I am sure that Mr. Sideways lectured dutifully on transcendentalism and its founding ideas — Emerson’s “transparent eyeball” and its gift of X-ray sight; Thoreau’s flight from a life of “quiet desperation” in society to the stillness of Walden Pond; the starred ceiling of the heavens that Ralph Waldo called the “Over-Soul,” uniting us with its magnetic beams — but what I remember most about that English class was the week that Mr. Sideways told us to leave our anthologies at home so that he could lead us in a seminar in how to make a fortune in real estate by tapping the treasure trove he referred to as “O.P.M.,” or Other People’s Money. He drew pyramids and pie charts on the blackboard. He gave us handouts.
Government has always played an active role in emergency preparedness. Nuclear-raid drills were part of everyday life for school children in the 1950s and '60s, and building bomb shelters was encouraged because of the nuclear threat. In 1999, the government set up a $50 million crisis center to deal with the computer threats posed by Y2K, and after 9/11, residents were pushed to stock up on plastic and duct tape to seal their homes in the event of a biological attack. But in 2010, as we enter the new year under an elevated threat level, the problems at hand can seem insurmountable and unknown, to the point that even Barton M. Biggs, the former chief global strategist at Morgan Stanley, warns in his 2008 book that we must "assume the possibility of a breakdown of the civilized infrastructure." Where that leaves preppers is struggling to fill the void. "We want people to understand that preparedness is an individual's job, too," says Joseph Bruno, New York City’s commissioner of emergency management, where polling has shown that more than 50 percent of residents are thinking about preparedness—up from just 18 percent in 2004. "I'm a newsaholic, and that probably feeds some of this," says Bedford. "But I like to think that if we're prepared, it's one less family the government has to worry about."
But of the many women I spoke to for this story, none view their lifestyle as non-collaborative. For Andrea Chymiy, a family doctor who lives on an island several miles from mainland Washington and runs a blog called Lefty Prepper Mom, learning about emergency preparedness and writing about prepping is part of a wider commitment to community service: providing others with the emergency first-aid skills and food storage know-how to fend for themselves in the event of an earthquake or other natural calamity.
Since the events of September 11, 2001, and more recently, Hurricane Katrina, Americans are more aware of emergencies. According to a 2004 Harris Poll, 96 percent of Americans feel it is important to prepare for emergencies, but less than 20 percent describe themselves as totally prepared. Despite guidelines from government organizations and community based services like the American Red Cross, only 42 percent of Americans have created a personal emergency kit.
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