Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
In fact, one of the subjects specifically told Mills that "it’s not like on [National Geographic’s] Doomsday Preppers." They weren't preparing for the total collapse of society. They were getting ready to deal with a local collapse of services that might last a few months. It's less Armageddon and more Hurricane Irma—which hadn't hit yet while Mills was doing his interviews but has since suggested that preparing for a couple of months without key services may be badly underestimating needs. Prepper supplies would typically be enough to only hold out that long, and Mills said they often referred to these caches as "more than they'd ever need."

‘There is a concentration of events in this best of all possible worlds: for if you had not been kicked out of a magnificent castle for love of Miss Cunegonde: if you had not been put into the Inquisition: if you had not walked over America: if you had not stabbed the Baron: if you had not lost all your sheep from the fine country of El Dorado: you would not be here eating preserved citrons and pistachio-nuts.’
The trouble with the prepper movement’s rhetoric of self-reliance, Mitchell says, is that it’s based on a faulty premise. Just as the homesteaders who settled the Great Plains were a lot more interdependent than American mythology typically chalks them up to be — frequently relying on bartering and income from jobs in town to take care of their nutritional needs, rather than growing everything themselves — surviving a true cataclysmic event requires collaboration.

Emerson: Man is timid and apologetic; he is no longer upright; he dares not say ‘I think,’ ‘I am,’ but quotes some saint or sage. He is ashamed before the blade of grass or the blowing rose. These roses under my window make no reference to former roses or to better ones; they are for what they are; they exist with God today. There is no time to them. There is simply the rose; it is perfect in every moment of its existence.
The U.S. Department of Homeland Security (DHS) in their "If You See Something, Say Something" campaign says that "the public should report only suspicious behavior and situations...rather than beliefs, thoughts, ideas, expressions, associations, or speech...".[86] However, it is alleged that a DHS list of the characteristics of potential domestic terrorists used in law enforcement training includes "Survivalist literature (fictional books such as Patriots and One Second After are mentioned by name)", "Self-sufficiency (stockpiling food, ammo, hand tools, medical supplies)", and "Fear of economic collapse (buying gold and barter items)".[87][88]
Strategic Objective 2: Countermeasures are used to protect communities from the adverse health impacts of chemical, biological, radiological, and nuclear attacks, outbreaks of infectious diseases, and other incidents. NHSS describes a vision for preventing and mitigating adverse health consequences that includes sustaining medical countermeasures and strengthening the use of non-pharmaceutical interventions within the Nation’s countermeasure capability.4,5
“The answer is you probably could,” she said. Though research suggests it might cause a mild depletion of vitamin C and other antioxidant chemicals, she explained, freeze-drying fruits and vegetables doesn’t have any significant impact on their nutritional value; packaged as stand-alone ingredients, they can even make for a healthy alternative to more caloric snack foods.

Still, as I sat at my desk one afternoon, eyeing the colorful salads my coworkers were having for lunch, I realized the absurdity of my experiment: I live in a city with 24/7 access to fresh food and work a job that affords me the privilege of eating healthfully most of the time. Even quibbling over the nutritional content of these freeze-dried meals was something of a luxury, because I wasn’t in a position where I actually needed to eat them. Then again, you never know what’s going to happen.

Individual survivalist preparedness and survivalist groups and forums—both formal and informal—are popular worldwide, most visibly in Australia,[93][94] Austria,[95] Belgium, Canada,[96] France,[97][98] Germany[99] (often organized under the guise of "adventuresport" clubs),[100] Netherlands,[101] New Zealand,[102] Russia,[103] Sweden,[104][105][106] the United Kingdom,[107] and the United States.[23]
For nonconformity the world whips you with its displeasure. And therefore a man must know how to estimate a sour face. The by-standers look askance on him in the public street or in the friend's parlour. If this aversation had its origin in contempt and resistance like his own, he might well go home with a sad countenance; but the sour faces of the multitude, like their sweet faces, have no deep cause, but are put on and off as the wind blows and a newspaper directs. Yet is the discontent of the multitude more formidable than that of the senate and the college. It is easy enough for a firm man who knows the world to brook the rage of the cultivated classes. Their rage is decorous and prudent, for they are timid as being very vulnerable themselves. But when to their feminine rage the indignation of the people is added, when the ignorant and the poor are aroused, when the unintelligent brute force that lies at the bottom of society is made to growl and mow, it needs the habit of magnanimity and religion to treat it godlike as a trifle of no concernment.
National health security is a state in which the Nation and its people are prepared for, protected from, and resilient in the face of incidents with health consequences. The National Health Security Strategy (NHSS) provides strategic direction to ensure that efforts to improve health security nationwide are guided by a common vision; based on sound evidence; and carried out in an efficient, collaborative manner. NHSS guides the development of the Healthy People Preparedness objectives through a framework for stakeholders of national health security to build community resilience, strengthen and sustain health emergency response systems, improve capabilities, and prioritize resources.