To the extent that one exists, the public image of a prepper is of someone who's getting ready for the collapse of society, at which point money and electric grids, along with all the things that depend on them, will become unavailable. Preppers are ready to purify water to drink, hunt and butcher for meals, and scare off anyone who tries to get a piece of their post-apocalyptic bliss, possibly via gunfire. There may be bunkers involved.

When he gets up to show me about his cabin, Pense stands with the height and permanence of the dignified trees that encircle the property. He doesn’t say “um,” or “well”—the slow, deliberate syllables that emanate from his jowls feel like historical record, perhaps with a sprinkle of Americana, but not quite jingoism. Listening to him talk about his life is like having R. Lee Ermey recite your high school American studies textbook, but gentler.
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear.[31] The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. [33]

“Let a Stoic open the resources of man, and tell men they are not leaning willows, but can and must detach themselves; that with the exercise of self-trust, new powers shall appear; that a man is the word made flesh, born to shed healing to the nations, that he should be ashamed of our compassion, and the moment he acts from himself, tossing the laws, the books, idolatries, and customs out of the window, we pity him no more, but thank and revere him, and that teacher shall restore the life of man to splendor, and make his name dear to all history.”
Strategic Objective 3: Active and timely situational awareness provides the foundation for decisions and actions that may result in early detections and better resource utilization; successful prevention and mitigation of emerging threats; and improved security for the Nation. The vision for improving decision-making in disaster events is focused on strengthening health situational awareness. This vision includes the development of innovative and compatible technologies, the identification and integration of relevant data (to include human, environmental, and zoonotic), and better approaches to coordinating health situational awareness.6
The nonchalance of boys who are sure of a dinner, and would disdain as much as a lord to do or say aught to conciliate one, is the healthy attitude of human nature. A boy is in the parlour what the pit is in the playhouse; independent, irresponsible, looking out from his corner on such people and facts as pass by, he tries and sentences them on their merits, in the swift, summary way of boys, as good, bad, interesting, silly, eloquent, troublesome. He cumbers himself never about consequences, about interests: he gives an independent, genuine verdict. You must court him: he does not court you. But the man is, as it were, clapped into jail by his consciousness. As soon as he has once acted or spoken with eclat, he is a committed person, watched by the sympathy or the hatred of hundreds, whose affections must now enter into his account. There is no Lethe for this. Ah, that he could pass again into his neutrality! Who can thus avoid all pledges, and having observed, observe again from the same unaffected, unbiased, unbribable, unaffrighted innocence, must always be formidable. He would utter opinions on all passing affairs, which being seen to be not private, but necessary, would sink like darts into the ear of men, and put them in fear.
What really doesn’t make any sense to Preppers is people who refuse to do anything about their personal well-being and safety.  Preppers do not understand Fathers who are unwilling to take extra steps to make sure they are able to take care of their children when something bad happens.  In fact, we consider it down-right irresponsible to be completely unprepared to feed your children and provide them with water and shelter.
While close friends visiting my home might be allowed a look at my haphazard bug-out bag, I mostly kept quiet about prepping, aware of the embarrassment I was courting. It was, therefore, with a measure of relief that I found myself this month among brethren Preppers who intuitively understood my desire to have at hand a packed supply of power bars or a LifeStraw personal drinking tool. You do meet Preppers in New York who are preparing for extreme events like solar flares or an eruption of the Yellowstone Caldera, but most say their concerns are more immediate, more local: chief among them being terrorist attacks, natural disasters and economic collapse.
FEMA recognizes that widespread cultural change is a long-term process, and while the national statistics on basic preparedness actions have remained largely constant, findings documented in Preparedness in America offer valuable insights for adapting education efforts to increase preparedness. Key findings from the research focus on the public’s behaviors, knowledge, and attitudes related to preparing for a range of hazards.