If the group became indifferent to Finelli’s leadership prior to his ouster, he became just as frustrated with their complacency. Preppers began ignoring his strict no cell phone rule. Few took concrete steps to be more prepared over the years, he says. He’d set out to develop independent thinkers, not apathetic disciples. “I mentioned to the group that at some point, Vinny may not be available,” Finelli says. “So be prepared at a moment’s notice.” That’s why he feels like he failed: He left the preppers unprepared.


Not surprisingly, the storm attracted numerous recruits to his group and joined a list of totemic prepping moments that already included the much-hyped Y2K fiasco, 9/11 and Hurricane Katrina. I learned that New York Preppers prep for reasons as varied as their anxieties and experience. “It was a pragmatic response to certain things I know,” said Robert Segal, a wine salesman between jobs, who once worked as an electrical technician on a nuclear submarine. “As an engineer, I’m sort of a student of how things fall apart.”
4Office of the Assistant Secretary for Preparedness and Response [Internet]. Public Health Emergency Medical Countermeasures Enterprise. Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response. [updated 2016 Dec; cited 2017 Jul 10]. Available from: https://www.phe.gov/Preparedness/mcm/phemce/Pages/default.aspx

Mr. Edwards has also entered the Prepper market, and one day I accompanied him to Westchester to observe a consultation he was doing (at $120 an hour) for Jeff and Joanna Lee Doster, a couple in their 50s recently transplanted from Manhattan. The Dosters — he is a retired marketing executive, and she is the author of “Celebrity Bedroom Retreats” — found themselves without a home during Hurricane Sandy after the poorly timed sale of their apartment on West 57th Street.
FEMA recognizes that widespread cultural change is a long-term process, and while the national statistics on basic preparedness actions have remained largely constant, findings documented in Preparedness in America offer valuable insights for adapting education efforts to increase preparedness. Key findings from the research focus on the public’s behaviors, knowledge, and attitudes related to preparing for a range of hazards.
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