“One misconception about prepping is that you’re always thinking there’s going to be some kind of epic disaster,” she told me over the phone from Virginia. “The most common disaster that we prep for, or that happens to us, is a financial problem.” A longtime single mother, Luther said her interest in food storage grew out of a period of “abject poverty” following the 2008 recession. Lisa Bedford, a Texas-based writer who runs the site The Survival Mom, told me she got into disaster preparedness around the same time, when she wasn’t sure if her husband’s construction business would survive the downturn. (Bedford also works as an independent consultant for Thrive Life, meaning that she promotes their products online, and receives a commission on purchases from customers she refers to the company, as well as a discount on products she buys herself.)
These are the voices which we hear in solitude, but they grow faint and inaudible as we enter into the world.Society everywhere is in conspiracy against the manhood of every one of its members. Society is a joint-stock company, in which the members agree, for the better securing of his bread to each shareholder, to surrender the liberty and culture of the eater. The virtue in most request is conformity. Self-reliance is its aversion. It loves not realities and creators, but names and customs.
Jennifer didn’t get into prepping with a hurricane like Maria in mind. Her own personal SHTF moment — the calamity that spurred her to start stockpiling and growing food in the first place — was one that most people can relate to: the sudden closure of the law firm where she’d worked for several years. “We were down to only one income, so I said, ‘I have to really do something to help us get through this,’” Jennifer recalls.
Common preparations include the creation of a clandestine or defensible retreat, haven, or bug out location (BOL) in addition to the stockpiling of non-perishable food, water, water-purification equipment, clothing, seed, firewood, defensive or hunting weapons, ammunition, agricultural equipment, and medical supplies. Some survivalists do not make such extensive preparations, and simply incorporate a "Be Prepared" outlook into their everyday life.
6Office of the Assistant Secretary for Preparedness and Response. The National Public Health and Medical Situational Awareness Strategy Implementation Plan (2015-2018). Washington, DC: U.S. Department of Health and Human Services, Office of the Assistant Secretary for Preparedness and Response; 2015 Sep. Available from: https://www.phe.gov/about/OPP/Documents/phm-sa-ip-sept2015.pdf
A good prepper always strives to acquire new knowledge and skills. For many people, prepping simply means going on a shopping spree: they buy extra food and water; they prepare a bug out bag and get themselves a cool machete or combat axe and camo outfit, and do nothing other than that. They don’t practice their skills, and after a while, the novelty wears off and they forget all about survival.
Whoso would be a man must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of your own mind. Absolve you to yourself, and you shall have the suffrage of the world. I remember an answer which when quite young I was prompted to make to a valued adviser, who was wont to importune me with the dear old doctrines of the church. On my saying, What have I to do with the sacredness of traditions, if I live wholly from within? my friend suggested, — "But these impulses may be from below, not from above." I replied, "They do not seem to me to be such; but if I am the Devil's child, I will live then from the Devil." No law can be sacred to me but that of my nature. Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. A man is to carry himself in the presence of all opposition, as if every thing were titular and ephemeral but he. I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions. Every decent and well-spoken individual affects and sways me more than is right. I ought to go upright and vital, and speak the rude truth in all ways. If malice and vanity wear the coat of philanthropy, shall that pass? If an angry bigot assumes this bountiful cause of Abolition, and comes to me with his last news from Barbadoes, why should I not say to him, 'Go love thy infant; love thy wood-chopper: be good-natured and modest: have that grace; and never varnish your hard, uncharitable ambition with this incredible tenderness for black folk a thousand miles off. Thy love afar is spite at home.' Rough and graceless would be such greeting, but truth is handsomer than the affectation of love. Your goodness must have some edge to it, — else it is none. The doctrine of hatred must be preached as the counteraction of the doctrine of love when that pules and whines. I shun father and mother and wife and brother, when my genius calls me. I would write on the lintels of the door-post, Whim. I hope it is somewhat better than whim at last, but we cannot spend the day in explanation. Expect me not to show cause why I seek or why I exclude company. Then, again, do not tell me, as a good man did to-day, of my obligation to put all poor men in good situations. Are they my poor? I tell thee, thou foolish philanthropist, that I grudge the dollar, the dime, the cent, I give to such men as do not belong to me and to whom I do not belong. There is a class of persons to whom by all spiritual affinity I am bought and sold; for them I will go to prison, if need be; but your miscellaneous popular charities; the education at college of fools; the building of meeting-houses to the vain end to which many now stand; alms to sots; and the thousandfold Relief Societies; — though I confess with shame I sometimes succumb and give the dollar, it is a wicked dollar which by and by I shall have the manhood to withhold.
I suppose no man can violate his nature. All the sallies of his will are rounded in by the law of his being, as the inequalities of Andes and Himmaleh are insignificant in the curve of the sphere. Nor does it matter how you gauge and try him. A character is like an acrostic or Alexandrian stanza;--read it forward, backward, or across, it still spells the same thing. In this pleasing, contrite wood-life which God allows me, let me record day by day my honest thought without prospect or retrospect, and, I cannot doubt, it will be found symmetrical, though I mean it not, and see it not. My book should smell of pines and resound with the hum of insects. The swallow over my window should interweave that thread or straw he carries in his bill into my web also. We pass for what we are. Character teaches above our wills. Men imagine that they communicate their virtue or vice only by overt actions, and do not see that virtue or vice emit a breath every moment.
Another sort of false prayers are our regrets. Discontent is the want of self-reliance: it is infirmity of will. Regret calamities, if you can thereby help the sufferer; if not, attend your own work, and already the evil begins to be repaired. Our sympathy is just as base. We come to them who weep foolishly, and sit down and cry for company, instead of imparting to them truth and health in rough electric shocks, putting them once more in communication with their own reason. The secret of fortune is joy in our hands. Welcome evermore to gods and men is the self-helping man. For him all doors are flung wide: him all tongues greet, all honors crown, all eyes follow with desire. Our love goes out to him and embraces him, because he did not need it. We solicitously and apologetically caress and celebrate him, because he held on his way and scorned our disapprobation. The gods love him because men hated him. "To the persevering mortal," said Zoroaster,  "the blessed Immortals are swift."

Of course, one of the most rewarding things about learning to make something with your own hands is that you can pass that know-how to other people. As students put the finishing touches on their shelving units and sawhorses, I get to chatting with Kathleen Lokey, a flannel-clad farmer from Greenville, Tennessee, who works for a nonprofit called Rural Resources. Through a series of workshops and training programs, the organization equips low-income, food-insecure teens in her area with the skills they need to take care of their nutritional needs, including many of the old-timey ones Daisy Luther teaches: growing their own fresh fruit and produce, canning, pickling, and making jams.
Finelli sits across from me at the food court picnic table inside the Sam’s Club on Sunshine Street, where he requested we meet. The retired computer systems designer-turned–radio show host and homesteader has salt and pepper hair, wears a plaid shirt and jeans and carries a .45-caliber automatic firearm on his person (he won’t say where). Below his strong jawline hangs a leather bag full of crushed sapphire, meant to enhance his overall health. 
FEMA recognizes that widespread cultural change is a long-term process, and while the national statistics on basic preparedness actions have remained largely constant, findings documented in Preparedness in America offer valuable insights for adapting education efforts to increase preparedness. Key findings from the research focus on the public’s behaviors, knowledge, and attitudes related to preparing for a range of hazards.
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