The larger problem with the essay, and its more lasting legacy as a cornerstone of the American identity, has been Emerson’s tacit endorsement of a radically self-centered worldview. It’s a lot like the Ptolemaic model of the planets that preceded Copernicus; the sun, the moon and the stars revolve around our portable reclining chairs, and whatever contradicts our right to harbor misconceptions — whether it be Birtherism, climate-science denial or the conviction that Trader Joe’s sells good food — is the prattle of the unenlightened majority and can be dismissed out of hand.
When I asked about some of those I had met along the way — say, the geared-up 12-year-old, Leonardo Ruiz Jr., who, dropping his suspicions, later gave his name to a photographer — he gave a forbearing smile. “There’s a spectrum,” Dr. Redlener said. “On one end is mindless complacency. On the other is paranoia. The challenge is to find that place in the middle where you understand that bad things can happen, but it doesn’t consume your life.”
But women like Jennifer aren’t preparing for a currency collapse, biowarfare pandemic, or any of the other fantastical global crises that have made America’s prepper subculture synonymous with bunkers, bitcoin, and Infowars conspiracy theories. Instead, they view prepping as a lifestyle — one that has very little to do with defending their territory from hostile invaders and everything to do with the more quotidian business of providing for your family and running a home.

“A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do. He may as well concern himself with his shadow on the wall. Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, though it contradict every thing you said to-day. — 'Ah, so you shall be sure to be misunderstood.' — Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood.”
Strategic Objective 5: As the movement of people, goods, and services across borders increases, our national health security is increasingly dependent on global health security. NHSS identifies ways to strengthen global health security by supporting international capacity and capability to detect, prevent, and respond to disasters and public health emergencies.11
If we cannot at once rise to the sanctities of obedience and faith, let us at least resist our temptations; let us enter into the state of war, and wake Thor and Woden, courage and constancy, in our Saxon breasts. This is to be done in our smooth times by speaking the truth. Check this lying hospitality and lying affection. Live no longer to the expectation of these deceived and deceiving people with whom we converse. Say to them, O father, O mother, O wife, O brother, O friend, I have lived with you after appearances hitherto. Henceforward I am the truth's. Be it known unto you that henceforward I obey no law less than the eternal law. I will have no covenants but proximities. I shall endeavour to nourish my parents, to support my family, to be the chaste husband of one wife, — but these relations I must fill after a new and unprecedented way. I appeal from your customs. I must be myself. I cannot break myself any longer for you, or you. If you can love me for what I am, we shall be the happier. If you cannot, I will still seek to deserve that you should. I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me, and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions. If you are true, but not in the same truth with me, cleave to your companions; I will seek my own. I do this not selfishly, but humbly and truly. It is alike your interest, and mine, and all men's, however long we have dwelt in lies, to live in truth. Does this sound harsh to-day? You will soon love what is dictated by your nature as well as mine, and, if we follow the truth, it will bring us out safe at last. — But so you may give these friends pain. Yes, but I cannot sell my liberty and my power, to save their sensibility. Besides, all persons have their moments of reason, when they look out into the region of absolute truth; then will they justify me, and do the same thing.
Spurred on later by fears of the 2012 Mayan prophesies of an apocalyptic nature, the Prepper movement is seeing a lot of growth in late 2011 and into 2012.  The advent of many television shows and movies that are collapse oriented has helped to nearly bring  preparedness to the forefront of societal consciousness.  While it is still considered “fringe” by many, the Federal Government is actively promoting preparedness through Ready.gov and many states are developing specific readiness programs.

Still, Jennifer says her preps helped her family get through the initial aftermath. Because she’d stored about three days’ worth of food in each of the bedrooms in her house, they were able to get by until a friend in the States sent additional supplies. As month after month rolled on with no running water in the region, the rain-catching and filtration system she’d set up also proved life-saving — especially amid concerns about contaminated water on the island and the mainland’s notoriously slow-moving and inadequate relief efforts.
Around 2011, Finelli sat in the waiting room at KWTO ahead of his radio appearance. He was there to spread the gospel of preparedness to family and friends who he thought needed to know. It was his first time on-air. He was nervous. Springfield pain specialist Dr. Norman Shealy noticed Finelli’s angst after he finished his own radio spot and gave him a few drops of Air Bliss, an essential oil blend he developed to calm the nerves. The remedy worked, and Finelli began wearing his new friend Norm’s sapphire crystals around his neck. 
Bogwalker lives here with her partner and 20-month-old daughter, Hazel. Inside an open-air living room and kitchen on the property, the baby snuggles up against her leg as she imparts instructions to a crowd of students. They’re here for the fourth and final day of Basic Women’s Carpentry, one of a number of courses Bogwalker and her majority-female staff offer specifically for women, with the aim of equipping them with the tools they need to become more self-reliant. “It’s not primitive skills by any means,” Bogwalker says of the class. “It’s using power tools, table saws, chop saws, impact drivers.”
Onto a folding table came a breathtaking array of disaster swag: compasses and iodine pills, hand-cranked radios and solar-powered flashlights, magnesium fire-starters and a fully charged Kindle with digital road maps of the tristate region. Many of the items on display went far beyond the “10 Basic Pillars of Bug-Out Gear” that Jason Charles, the network’s leader, had passed out in advance through the Internet. A good number were tweaked to fit their owners’ needs and interests. A locksmith in the group had a lock-picking set. A vegetarian had a stash of homemade dehydrated lentils. One man had a condom designed to serve as an emergency canteen; another had a rat trap — to catch and eat the rats.

Pense invites me to imagine a world turned lawless when the ninth transformer blows. Fifteen percent of the New Orleans Police Department deserted during Hurricane Katrina—imagine if the entire force lived where the levees broke. Big box stores killed off regional food distribution centers years ago; all we’ve got is what’s inside Walmart and Sam’s Club, and if you thought Black Friday was bad, imagine the crowds when it’s life or death. Drivers fleeing Springfield will hit roadblocks, where mobs will pull people from their vehicles like the LA rioters did to Reginald Denny. You might commit vehicular manslaughter, the preppers tell me, just to get out alive.
Insist on yourself; never imitate. Your own gift you can present every moment with the cumulative force of a whole life's cultivation; but of the adopted talent of another, you have only an extemporaneous, half possession. That which each can do best, none but his Maker can teach him. No man yet knows what it is, nor can, till that person has exhibited it. Where is the master who could have taught Shakspeare? Where is the master who could have instructed Franklin, or Washington, or Bacon, or Newton? Every great man is a unique. The Scipionism of Scipio is precisely that part he could not borrow. Shakspeare will never be made by the study of Shakspeare. Do that which is assigned you, and you cannot hope too much or dare too much. There is at this moment for you an utterance brave and grand as that of the colossal chisel of Phidias, or trowel of the Egyptians, or the pen of Moses, or Dante, but different from all these. Not possibly will the soul all rich, all eloquent, with thousand-cloven tongue, deign to repeat itself; but if you can hear what these patriarchs say, surely you can reply to them in the same pitch of voice; for the ear and the tongue are two organs of one nature. Abide in the simple and noble regions of thy life, obey thy heart, and thou shalt reproduce the Foreworld again.
Mr. Edwards has sufficient recognition in the prepping world that just last month someone calling himself Hudson Valley Prepper left a message on Preppergroups.com warning that one day in the not-too-distant future he might head north. “This guy Aton Edwards,” the message read, “a dangerous man in his own right, is currently holding prepper training in New York City and has stated that the number one goal is to get out of the city. Do you think you could stop Aton and his followers once he has been on the road for a week and is starving?”
“The thing is, if you buy all this stuff, you need to learn how to use it. If you have a kid and you’re making a bug-out bag for them or you don’t want to learn how to use a Sawyer, you can use LifeStraw. They’re very simple; it’s a no-brainer. Put one side in your mouth, the other side in the water, and just start drinking. That’s for people who need something a little more basic.”
The U.S. Department of Homeland Security (DHS) in their "If You See Something, Say Something" campaign says that "the public should report only suspicious behavior and situations...rather than beliefs, thoughts, ideas, expressions, associations, or speech...".[86] However, it is alleged that a DHS list of the characteristics of potential domestic terrorists used in law enforcement training includes "Survivalist literature (fictional books such as Patriots and One Second After are mentioned by name)", "Self-sufficiency (stockpiling food, ammo, hand tools, medical supplies)", and "Fear of economic collapse (buying gold and barter items)".[87][88]
And so the reliance on Property, including the reliance on governments which protect it, is the want of self-reliance. Men have looked away from themselves and at things so long, that they have come to esteem the religious, learned, and civil institutions as guards of property, and they deprecate assaults on these, because they feel them to be assaults on property. They measure their esteem of each other by what each has, and not by what each is. But a cultivated man becomes ashamed of his property, out of new respect for his nature. Especially he hates what he has, if he see that it is accidental, -- came to him by inheritance, or gift, or crime; then he feels that it is not having; it does not belong to him, has no root in him, and merely lies there, because no revolution or no robber takes it away. But that which a man is does always by necessity acquire, and what the man acquires is living property, which does not wait the beck of rulers, or mobs, or revolutions, or fire, or storm, or bankruptcies, but perpetually renews itself wherever the man breathes. "Thy lot or portion of life," said the Caliph Ali, "is seeking after thee; therefore be at rest from seeking after it." Our dependence on these foreign goods leads us to our slavish respect for numbers. The political parties meet in numerous conventions; the greater the concourse, and with each new uproar of announcement, The delegation from Essex! The Democrats from New Hampshire! The Whigs of Maine! the young patriot feels himself stronger than before by a new thousand of eyes and arms. In like manner the reformers summon conventions, and vote and resolve in multitude. Not so, O friends! will the God deign to enter and inhabit you, but by a method precisely the reverse. It is only as a man puts off all foreign support, and stands alone, that I see him to be strong and to prevail. He is weaker by every recruit to his banner. Is not a man better than a town? Ask nothing of men, and in the endless mutation, thou only firm column must presently appear the upholder of all that surrounds thee. He who knows that power is inborn, that he is weak because he has looked for good out of him and elsewhere, and so perceiving, throws himself unhesitatingly on his thought, instantly rights himself, stands in the erect position, commands his limbs, works miracles; just as a man who stands on his feet is stronger than a man who stands on his head.
Gerald Celente, founder of the Trends Research Institute, noted how many modern survivalists deviate from the classic archetype, terming this new style "neo-survivalism"; "you know, the caricature, the guy with the AK-47 heading to the hills with enough ammunition and pork and beans to ride out the storm. This [neo-survivalist] is a very different one from that".[27]
But now we are a mob. Man does not stand in awe of man, nor is his genius admonished to stay at home, to put itself in communication with the internal ocean, but it goes abroad to beg a cup of water of the urns of other men. We must go alone. I like the silent church before the service begins, better than any preaching. How far off, how cool, how chaste the persons look, begirt each one with a precinct or sanctuary! So let us always sit. Why should we assume the faults of our friend, or wife, or father, or child, because they sit around our hearth, or are said to have the same blood? All men have my blood, and I have all men's. Not for that will I adopt their petulance or folly, even to the extent of being ashamed of it. But your isolation must not be mechanical, but spiritual, that is, must be elevation. At times the whole world seems to be in conspiracy to importune you with emphatic trifles. Friend, client, child, sickness, fear, want, charity, all knock at once at thy closet door, and say,--'Come out unto us.' But keep thy state; come not into their confusion. The power men possess to annoy me, I give them by a weak curiosity. No man can come near me but through my act. "What we love that we have, but by desire we bereave ourselves of the love."
1. In what prayers do men allow themselves! That which they call a holy office is not so much as brave and manly. Prayer looks abroad and asks for some foreign addition to come through some foreign virtue, and loses itself in endless mazes of natural and supernatural, and mediatorial and miraculous. Prayer that craves a particular commodity,--any thing less than all good,--is vicious. Prayer is the contemplation of the facts of life from the highest point of view. It is the soliloquy of a beholding and jubilant soul. It is the spirit of God pronouncing his works good. But prayer as a means to effect a private end is meanness and theft. It supposes dualism and not unity in nature and consciousness. As soon as the man is at one with God, he will not beg. He will then see prayer in all action. The prayer of the farmer kneeling in his field to weed it, the prayer of the rower kneeling with the stroke of his oar, are true prayers heard throughout nature, though for cheap ends. Caratach, in Fletcher's Bonduca, when admonished to inquire the mind of the god Audate, replies, --
On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.
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