The trouble with the prepper movement’s rhetoric of self-reliance, Mitchell says, is that it’s based on a faulty premise. Just as the homesteaders who settled the Great Plains were a lot more interdependent than American mythology typically chalks them up to be — frequently relying on bartering and income from jobs in town to take care of their nutritional needs, rather than growing everything themselves — surviving a true cataclysmic event requires collaboration.
Emerson advocates his readers to avoid blindly following the paths of others and instead to trust and follow their own instincts and blaze their own path. Conformity, according to Emerson, is death to an individual. Both hope and optimism is the essence of self reliance. Emerson admonishes his readers to avoid debt as debt will rob them of opportunities and self confidence. Self reliance is the foundation of a productive, efficient, and self sustaining society.
The term refers to the steps you take to make sure you are safe before, during and after an emergency or natural disaster. These plans are important for your safety in both natural disasters and man-made disasters. Examples of natural disasters are floods, blizzards, tornadoes and earthquakes. Man-made disasters can include explosions, fires, chemical and biological attacks.

The DHSS EOC supports emergency medical operations at the local and state level, allowing on-scene emergency responders to focus their efforts on providing for the safety of the affected community. The EOC also provides support to divisions within DHSS as they attempt to maintain or resume normal operations following an incident. Specific activities undertaken by the EOC will be dictated by the nature and needs of the incident, but fall under four broad categories:

Also in 2011, Finelli started running the Get Prepared Expo series at the Ozark Empire Fairgrounds, bringing in hundreds of exhibitors and more than 70 preparedness seminars. Before doors opened, he’d host a get-together at Ziggie’s Cafe on North Glenstone, which he soon moved to Jimmy’s Egg on East Battlefield to accommodate the crowd. At Jimmy’s Egg, Finelli found another platform from which to preach preparedness. He started drawing a crowd—more than 330 on expo weekends—so Finelli made Jimmy’s Egg a weekly affair. On Monday nights, his radio instructors showed up or Skype’d in to mold the minds of 50 to 100 students. The meetups—a name borrowed from Ron Paul’s 2012 community get-togethers—were also social events, although Finelli kept the BS to a minimum. 
Religion, however, has everything to do with prepping—there are things about your faith that affect the way you live, Fletch says, offering me an example. “Today, a great deal [on the menu] was the special you had,” he says. “Every one of the specials had pork in it. Well, depending on your belief system and where you’re coming from, Dan, you could’ve made several decisions about me.” He’s right; I could’ve thought he assumed the breakfast was on me, so he ordered the most expensive dish on the menu. And those assumptions, he says, can break up a group. “If 99 percent of the people in your group don’t eat pork, and you bring in some person eating a ham sandwich next to you, that’s going to cause some conflict.” 
“The thing is, if you buy all this stuff, you need to learn how to use it. If you have a kid and you’re making a bug-out bag for them or you don’t want to learn how to use a Sawyer, you can use LifeStraw. They’re very simple; it’s a no-brainer. Put one side in your mouth, the other side in the water, and just start drinking. That’s for people who need something a little more basic.”
If any man consider the present aspects of what is called by distinction society, he will see the need of these ethics. The sinew and heart of man seem to be drawn out, and we are become timorous, desponding whimperers. We are afraid of truth, afraid of fortune, afraid of death, and afraid of each other. Our age yields no great and perfect persons. We want men and women who shall renovate life and our social state, but we see that most natures are insolvent, cannot satisfy their own wants, have an ambition out of all proportion to their practical force, and do lean and beg day and night continually. Our housekeeping is mendicant, our arts, our occupations, our marriages, our religion, we have not chosen, but society has chosen for us. We are parlour soldiers. We shun the rugged battle of fate, where strength is born.

Whereas Christ alone has traditionally been regarded as the Word made flesh, Emerson regards every human potentially as a reincarnation of the Word. Consequently, regret of the past and prayer for the future as a means to effect private ends are both diseases of human will and should be avoided. Traveling with the hope to see something greater than the self, in Emerson’s view, would simply be senseless. As a result of this moralistic view, society, like nature, may change but never advance. Typical of his conclusions, the end of this essay, which repeats the theme of self-reliance and predicts the subjugation of Chance under human will based on self-reliance, sounds greatly optimistic.

This is the problem when the self is endowed with divinity, and it’s a weakness that Emerson acknowledged: if the only measure of greatness is how big an iconoclast you are, then there really is no difference between coming up with the theory of relativity, plugging in an electric guitar, leading a civil rights movement or spending great gobs of your own money to fly a balloon across the Atlantic. In “Self-Reliance,” Emerson addresses this potentially fatal flaw to his thinking with a principle he calls “the law of consciousness.” (It is not convincing.) Every one of us has two confessionals, he writes. At the first, we clear our actions in the mirror (a recapitulation of the dictum “trust thyself”). At the second, we consider whether we’ve fulfilled our obligations to our families, neighbors, communities and — here Emerson can’t resist a bit of snark — our cats and dogs. Which confessional is the higher one? To whom do we owe our ultimate allegiance? It’s not even a contest.

What Jennifer, a self-described prepper who declined to share her last name for security reasons, didn’t anticipate was the sheer force of Maria’s rains and 155 mile per hour winds — and how little the storm shutters would do to protect her home. “I was taking water out of the bedrooms, the living rooms, the hallways,” she says. “The house was flooded.” At one point, a piece of debris flew off a neighbor’s roof and got stuck between the outside wall of Jennifer’s pantry and the storm shutters, ripping off a pair of windows in the process.

Individual survivalist preparedness and survivalist groups and forums—both formal and informal—are popular worldwide, most visibly in Australia,[93][94] Austria,[95] Belgium, Canada,[96] France,[97][98] Germany[99] (often organized under the guise of "adventuresport" clubs),[100] Netherlands,[101] New Zealand,[102] Russia,[103] Sweden,[104][105][106] the United Kingdom,[107] and the United States.[23]

Individual survivalist preparedness and survivalist groups and forums—both formal and informal—are popular worldwide, most visibly in Australia,[93][94] Austria,[95] Belgium, Canada,[96] France,[97][98] Germany[99] (often organized under the guise of "adventuresport" clubs),[100] Netherlands,[101] New Zealand,[102] Russia,[103] Sweden,[104][105][106] the United Kingdom,[107] and the United States.[23]
“Travelling is a fool's paradise. We owe to our first journeys the discovery that place is nothing. At home I dream that at Naples, at Rome, I can be intoxicated with beauty, and lose my sadness. I pack my trunk, embrace my friends, embark on the sea, and at last wake up in Naples, and there beside me is the stern Fact, the sad self, unrelenting identical that I fled from.”
Again, the reason we tend to look sideways at those who get a little too into prepping for an apocalypse is because of their smug optimism. People actually being realistic about a dangerous future would be better served joining the military or ingratiating themselves with high-level government officials than agonizing about a little mouth scuzz or foot fuzz, right?
Whoso would be a man must be a nonconformist. He who would gather immortal palms must not be hindered by the name of goodness, but must explore if it be goodness. Nothing is at last sacred but the integrity of your own mind. Absolve you to yourself, and you shall have the suffrage of the world. I remember an answer which when quite young I was prompted to make to a valued adviser, who was wont to importune me with the dear old doctrines of the church. On my saying, What have I to do with the sacredness of traditions, if I live wholly from within? my friend suggested,--"But these impulses may be from below, not from above." I replied, "They do not seem to me to be such; but if I am the Devil's child, I will live then from the Devil." No law can be sacred to me but that of my nature. Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. A man is to carry himself in the presence of all opposition, as if every thing were titular and ephemeral but he. I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions. Every decent and well-spoken individual affects and sways me more than is right. I ought to go upright and vital, and speak the rude truth in all ways. If malice and vanity wear the coat of philanthropy, shall that pass? If an angry bigot assumes this bountiful cause of Abolition, and comes to me with his last news from Barbadoes, why should I not say to him, 'Go love thy infant; love thy wood-chopper: be good-natured and modest: have that grace; and never varnish your hard, uncharitable ambition with this incredible tenderness for black folk a thousand miles off. Thy love afar is spite at home.' Rough and graceless would be such greeting, but truth is handsomer than the affectation of love. Your goodness must have some edge to it,--else it is none. The doctrine of hatred must be preached as the counteraction of the doctrine of love when that pules and whines. I shun father and mother and wife and brother, when my genius calls me. I would write on the lintels of the door-post, Whim. I hope it is somewhat better than whim at last, but we cannot spend the day in explanation. Expect me not to show cause why I seek or why I exclude company. Then, again, do not tell me, as a good man did to-day, of my obligation to put all poor men in good situations. Are they my poor? I tell thee, thou foolish philanthropist, that I grudge the dollar, the dime, the cent, I give to such men as do not belong to me and to whom I do not belong. There is a class of persons to whom by all spiritual affinity I am bought and sold; for them I will go to prison, if need be; but your miscellaneous popular charities; the education at college of fools; the building of meeting-houses to the vain end to which many now stand; alms to sots; and the thousandfold Relief Societies;--though I confess with shame I sometimes succumb and give the dollar, it is a wicked Dollar which by and by I shall have the manhood to withhold.
He tells us that no kernel of nourishing corn can come to him without putting in the necessary work. You will reap what you sow. No one will hand you anything in life — you have to work for it. No one else but you knows what you are to do with your time here. No one else but you can find out what you should be doing with your time here. But you certainly will never find anything if you never even try.
“A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages. Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back to us with a certain alienated majesty.” –Ralph Waldo Emerson, Self-Reliance

In the wake of these insights, I called a family friend in Ohio, himself half-a-Prepper, and he advised me to purchase a quantity of Silver Eagle coins as an inflation hedge, which I did. Not long after came the hundred-dollar, home-delivered month’s supply of freeze-dried food — in the standard and the vegetarian options — from I bought my wife, which is to say, myself, John Seymour’s homesteading classic, “The Self-Sufficient Life and How to Live It.” I began the conversation about acquiring a gun.
The civilized man has built a coach, but has lost the use of his feet. He is supported on crutches, but lacks so much support of muscle. He has a fine Geneva watch, but he fails of the skill to tell the hour by the sun. A Greenwich nautical almanac he has, and so being sure of the information when he wants it, the man in the street does not know a star in the sky. The solstice he does not observe; the equinox he knows as little; and the whole bright calendar of the year is without a dial in his mind. His note-books impair his memory; his libraries overload his wit; the insurance-office increases the number of accidents; and it may be a question whether machinery does not encumber; whether we have not lost by refinement some energy, by a Christianity entrenched in establishments and forms, some vigor of wild virtue. For every Stoic was a Stoic; but in Christendom where is the Christian?
But that image is fostered in part by the public's biggest route to being made aware of preppers: Doomsday Preppers, which aired on the National Geographic channel. (The show has also infiltrated the academic literature, as Mills cites a study that analyzed the psychology of people who appeared on the show.) Although Mills doesn't explicitly say it, it's reasonable to wonder whether one can get an accurate cross-section of the prepper community purely from watching people who were chosen to appear on the show based on whether they make for good television.
A number of popular movies and television shows[definition needed], such as the National Geographic Channel's Doomsday Preppers, have also emerged recently[when?] to capitalize on what Los Angeles Times' entertainment contributor Mary McNamara dubbed "today's zeitgeist of fear of a world-changing event."[28] Additionally, doomsday ideas disseminated mostly online in relation to the 2012 phenomenon surrounding misunderstandings about the Mayan calendar fueled the activities of some survivalists during the run-up to the phenomenon's purported December 2012 date of the world's demise.
The nonchalance of boys who are sure of a dinner, and would disdain as much as a lord to do or say aught to conciliate one, is the healthy attitude of human nature. A boy is in the parlour what the pit is in the playhouse; independent, irresponsible, looking out from his corner on such people and facts as pass by, he tries and sentences them on their merits, in the swift, summary way of boys, as good, bad, interesting, silly, eloquent, troublesome. He cumbers himself never about consequences, about interests: he gives an independent, genuine verdict. You must court him: he does not court you. But the man is, as it were, clapped into jail by his consciousness. As soon as he has once acted or spoken with eclat, he is a committed person, watched by the sympathy or the hatred of hundreds, whose affections must now enter into his account. There is no Lethe for this. Ah, that he could pass again into his neutrality! Who can thus avoid all pledges, and having observed, observe again from the same unaffected, unbiased, unbribable, unaffrighted innocence, must always be formidable. He would utter opinions on all passing affairs, which being seen to be not private, but necessary, would sink like darts into the ear of men, and put them in fear.
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, ‘Bye. I have to go. I’m going crazy and I’m getting out of here.’ And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”

“Self-trust is the first secret of success, the belief that if you are here the authorities of the universe put you here, and for cause, or with some task strictly appointed you in your constitution, and so long as you work at that you are well and successful. It by no means consists in rushing prematurely to a showy feat that shall catch the eye and satisfy spectators. It is enough if you work in the right direction.” –Ralph Waldo Emerson, Society and Solitude

The End Of The World As We Know It or TEOTWAWKI is a common acronym for Preppers to use.  It is perceived from a personal level and indicates the end of a the way we know the world from our own viewpoint.  This can include our viewpoint of the world from a personal, family, neighborhood, town, state, regional, national or world level.  Many people suffer a catastrophic TEOTWAWKI on a family level that their friends and extended family may never be aware of.
As the story in our high-school anthology went, the citizenry that the Bard of Concord met on his strolls through the town green in the 1830s were still cowed by the sermons of their Puritan forefathers — we had read Jonathan Edwards’s “Sinners in the Hands of an Angry God” to get a taste — prone to awe when it came to the literature of distant foreign empires and too complacent on the biggest moral issues of the day: the institution of slavery and the genocide of the Indians. (At least Emerson saw well enough with his transparent eye to criticize both.) The country had every bit of God-given energy and talent and latent conviction that it needed to produce genius, he believed, but too much kowtowing to society and the approval of elders had tamed his fellows of their natural gifts (the “aboriginal Self,” he called it) and sapped them of their courage.
This group is concerned with the spread of fatal diseases, biological agents, and nerve gases, including swine flu, E. coli 0157, botulism, dengue fever, Creutzfeldt–Jakob disease, SARS, rabies, Hantavirus, anthrax, plague, cholera, HIV, ebola, Marburg virus, Lassa virus, sarin, and VX.[36] In response, they might own NBC (nuclear, biological and chemical) full-face respirators, polyethylene coveralls, PVC boots, nitrile gloves, plastic sheeting and duct tape.
I hope in these days we have heard the last of conformity and consistency. Let the words be gazetted and ridiculous henceforward. Instead of the gong for dinner, let us hear a whistle from the Spartan fife. Let us never bow and apologize more. A great man is coming to eat at my house. I do not wish to please him; I wish that he should wish to please me. I will stand here for humanity, and though I would make it kind, I would make it true. Let us affront and reprimand the smooth mediocrity and squalid contentment of the times, and hurl in the face of custom, and trade, and office, the fact which is the upshot of all history, that there is a great responsible Thinker and Actor working wherever a man works; that a true man belongs to no other time or place, but is the centre of things. Where he is, there is nature. He measures you, and all men, and all events. Ordinarily, every body in society reminds us of somewhat else, or of some other person. Character, reality, reminds you of nothing else; it takes place of the whole creation. The man must be so much, that he must make all circumstances indifferent. Every true man is a cause, a country, and an age; requires infinite spaces and numbers and time fully to accomplish his design;--and posterity seem to follow his steps as a train of clients. A man Caesar is born, and for ages after we have a Roman Empire. Christ is born, and millions of minds so grow and cleave to his genius, that he is confounded with virtue and the possible of man. An institution is the lengthened shadow of one man; as, the Reformation, of Luther; Quakerism, of Fox; Methodism, of Wesley; Abolition, of Clarkson. Scipio, Milton called "the height of Rome"; and all history resolves itself very easily into the biography of a few stout and earnest persons.
The world has been instructed by its kings, who have so magnetized the eyes of nations. It has been taught by this colossal symbol the mutual reverence that is due from man to man. The joyful loyalty with which men have everywhere suffered the king, the noble, or the great proprietor to walk among them by a law of his own, make his own scale of men and things, and reverse theirs, pay for benefits not with money but with honor, and represent the law in his person, was the hieroglyphic by which they obscurely signified their consciousness of their own right and comeliness, the right of every man.
On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.