From a modern Preppers perspective, Y2K was a marketing gaffe which led to millions of people piquing an interest in Preparedness but then throwing everything out when nothing happened. These people were concerned about a single event and not truly converted to a life of Self Reliance and Preparedness. This same concern holds for 2012 scare marketing.
Our reading is mendicant and sycophantic. In history, our imagination plays us false. Kingdom and lordship, power and estate, are a gaudier vocabulary than private John and Edward in a small house and common day's work; but the things of life are the same to both; the sum total of both is the same. Why all this deference to Alfred, and Scanderbeg, and Gustavus? Suppose they were virtuous; did they wear out virtue? As great a stake depends on your private act to-day, as followed their public and renowned steps. When private men shall act with original views, the lustre will be transferred from the actions of kings to those of gentlemen.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
There is no more deviation in the moral standard than in the standard of height or bulk. No greater men are now than ever were. A singular equality may be observed between the great men of the first and of the last ages; nor can all the science, art, religion, and philosophy of the nineteenth century avail to educate greater men than Plutarch's heroes, three or four and twenty centuries ago. Not in time is the race progressive. Phocion, Socrates, Anaxagoras, Diogenes, are great men, but they leave no class. He who is really of their class will not be called by their name, but will be his own man, and, in his turn, the founder of a sect. The arts and inventions of each period are only its costume, and do not invigorate men. The harm of the improved machinery may compensate its good. Hudson and Behring accomplished so much in their fishing-boats, as to astonish Parry and Franklin, whose equipment exhausted the resources of science and art. Galileo, with an opera-glass, discovered a more splendid series of celestial phenomena than any one since. Columbus found the New World in an undecked boat. It is curious to see the periodical disuse and perishing of means and machinery, which were introduced with loud laudation a few years or centuries before. The great genius returns to essential man. We reckoned the improvements of the art of war among the triumphs of science, and yet Napoleon conquered Europe by the bivouac, which consisted of falling back on naked valor, and disencumbering it of all aids. The Emperor held it impossible to make a perfect army, says Las Casas, "without abolishing our arms, magazines, commissaries, and carriages, until, in imitation of the Roman custom, the soldier should receive his supply of corn, grind it in his hand-mill, and bake his bread himself."
Over the phone from the company’s headquarters in Salt Lake City, Shields attributed the spike to the onslaught of natural disasters that left thousands of Americans without food in 2017, and rattled many more. “You got the hurricane that hit Florida, you got the hurricane that hit the Houston area, you got the hurricane that devastated Puerto Rico,” he said. “Geologists are coming out and saying that California is severely overdue for a big earthquake. You got these major events that are taking place that affect mainstream America. So how do you protect your family?”
Trust thyself: every heart vibrates to that iron string. Accept the place the divine providence has found for you, the society of your contemporaries, the connection of events. Great men have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating in all their being. And we are now men, and must accept in the highest mind the same transcendent destiny; and not minors and invalids in a protected corner, not cowards fleeing before a revolution, but guides, redeemers, and benefactors, obeying the Almighty effort, and advancing on Chaos and the Dark.
The trouble with the prepper movement’s rhetoric of self-reliance, Mitchell says, is that it’s based on a faulty premise. Just as the homesteaders who settled the Great Plains were a lot more interdependent than American mythology typically chalks them up to be — frequently relying on bartering and income from jobs in town to take care of their nutritional needs, rather than growing everything themselves — surviving a true cataclysmic event requires collaboration.
Firearms instructor and survivalist Colonel Jeff Cooper wrote on hardening retreats against small arms fire. In an article titled "Notes on Tactical Residential Architecture" in Issue #30 of P.S. Letter (April, 1982), Cooper suggested using the "Vauban Principle", whereby projecting bastion corners would prevent miscreants from being able to approach a retreat's exterior walls in any blind spots. Corners with this simplified implementation of a Vauban Star are now called "Cooper Corners" by James Wesley Rawles, in honor of Jeff Cooper. Depending on the size of the group needing shelter, design elements of traditional European castle architecture, as well as Chinese Fujian Tulou and Mexican walled courtyard houses have been suggested for survival retreats.
In calling out to all the misfits and the rebels and the troublemakers, the “round pegs in square holes” who “see things differently” and have trouble with the rules, the ad evokes the ideal first created by Emerson of a rough-hewed outsider who changes the world through a combination of courage, tenacity, resourcefulness and that God-given wild card, genius. While Dreyfuss narrates, archival footage of the “crazy ones” flickers on the screen in black and white: Albert Einstein leads the way, followed by Bob Dylan, the Rev. Martin Luther King Jr., a jubilant Richard Branson shaking a Champagne bottle in a flight suit.
Preparedness refers to a very concrete research-based set of actions that are taken as precautionary measures in the face of potential disasters. These actions can include both physical preparations (such as emergency supplies depots, adapting buildings to survive earthquakes and so on) and trainings for emergency action. Preparedness is an important quality in achieving goals and in avoiding and mitigating negative outcomes. There are different types of preparedness, such as public health preparedness and local emergency preparedness or snow preparedness (i.e.: Snow Preparedness Teams - SPT), but probably the most developed type is "Disaster Preparedness", defined by the UN as involving "forecasting and taking precautionary measures prior to an imminent threat when advance warnings are possible". This includes not only natural disasters, but all kinds of severe damage caused in a relatively short period, including warfare. Preparedness is a major phase of emergency management, and is particularly valued in areas of competition such as sport and military science.