In the previous decade, preparedness consultant, survival bookseller, and California-based author Don Stephens popularized the term retreater to describe those in the movement, referring to preparations to leave cities for remote havens or survival retreats should society break down. In 1976, before moving to the Inland Northwest, he and his wife authored and published The Survivor's Primer & Up-dated Retreater's Bibliography.
A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. With consistency a great soul has simply nothing to do. He may as well concern himself with his shadow on the wall. Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, though it contradict every thing you said to-day. — 'Ah, so you shall be sure to be misunderstood.' — Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood.
On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.

"So you know, I'm not a survivalist nor am I really very outdoorsy in general. I'm basically a relative novice prepper, but what I was looking for with this book was more like "have a plan after the plan" resource. I got to thinking that survival would be necessary after an emergency, but at some point, it would need to become how to live your life with whatever changes there had been in the world. So this was more like an "ok, I survived, what do I do now?" pick for me."


"I wasn't really excited when my friend told me about this survival kit, I thought it was just more cheaply made stuff. But he strongly suggested it to me, so I did. When I got it, I was blown away by the quality of this set. First, it comes with everything (except for the fire starter) packed into a sealed plastic box. I was worried that the bracelet would be too small, but it is perfect for my thick man wrists. It's sitting in my truck now as part of my emergency prep kit."
As the story in our high-school anthology went, the citizenry that the Bard of Concord met on his strolls through the town green in the 1830s were still cowed by the sermons of their Puritan forefathers — we had read Jonathan Edwards’s “Sinners in the Hands of an Angry God” to get a taste — prone to awe when it came to the literature of distant foreign empires and too complacent on the biggest moral issues of the day: the institution of slavery and the genocide of the Indians. (At least Emerson saw well enough with his transparent eye to criticize both.) The country had every bit of God-given energy and talent and latent conviction that it needed to produce genius, he believed, but too much kowtowing to society and the approval of elders had tamed his fellows of their natural gifts (the “aboriginal Self,” he called it) and sapped them of their courage.

Before it does another generation’s worth of damage to the American psyche, let’s put an end to the foul reign of “Self-Reliance” and let the scholars pick over the meaning of its carcass. One question first, though: Is there anything worth salvaging among the spiritualist ramblings, obscure metaphysics and aphorisms so pandering that Joel Osteen might think twice about delivering them? Is there an essential part of Emerson’s signature essay that we’ve somehow lost sight of?


Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor[77] for any natural or man-made disaster[78] and "a clever way of drawing people’s attention to disaster preparedness".[77] The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything."[79] Though "there are some... who are seriously preparing for a zombie attack".[80]
“I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me, and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions. If you are true, but not in the same truth with me, cleave to your companions; I will seek my own. I do this not selfishly, but humbly and truly.”
So what is his cure for the country’s ailing soul, his recipe for our deliverance from civilization and its discontents? This is the aim of “Self-Reliance,” which Emerson culled from a series of lectures he delivered at the Masonic Temple of Boston — his “Divinity School Address” at Harvard in 1838, denounced by one listener as “an incoherent rhapsody,” had already caused an outcry — and published in his collection “Essays: First Series in 1841.” Cornel West has praised Emerson for his “dynamic perspective” and for his “prescription for courageous self-reliance by means of nonconformity and inconsistency.” Harold Bloom noted, in an article for The Times, that by “‘self-reliance’ Emerson meant the recognition of the God within us, rather than the worship of the Christian godhead.” This is the essay’s greatest virtue for its original audience: it ordained them with an authority to speak what had been reserved for only the powerful, and bowed to no greater human laws, social customs or dictates from the pulpit. “Trust thyself: every heart vibrates to that iron string.” Or: “No law can be sacred to me but that of my nature.” Some of the lines are so ingrained in us that we know them by heart. They feel like natural law.
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The irony of this didn’t escape me: While I’d been drawn to freeze-dried food as a convenient way of preparing for a cataclysm that may never come, there I was, toiling away for hours in the kitchen to prepare a dish I’d be eating that night and the next day. It was the most fortifying meal I’d eaten all week, and a minor achievement: Thanks to the premeasured portions and easy-to-follow instructions, I’d learned how to make a chicken pot pie from scratch.
Being self-reliant means that we don’t wait for cultural acceptance to do what is right. We don’t behave based on the narrative society has developed for our social class, but what we believe the right thing to do is. This doesn’t necessarily mean we create values from scratch: we can choose which communities or people celebrate the best values and join them.
The 66-year-old tried starting his own spinoff meetup. Ozarks Resilience Group was to be a pragmatic organization that ran drills on real-life scenarios like hiking out of town with a bug-out bag. After six months of nonparticipation, he gave up. Allen estimates there are several hundred “hardcore preppers” in Springfield, but at most, there’s two dozen whom he would trust in an emergency. 
This is the ultimate fact which we so quickly reach on this, as on every topic, the resolution of all into the ever-blessed ONE. Self-existence is the attribute of the Supreme Cause, and it constitutes the measure of good by the degree in which it enters into all lower forms. All things real are so by so much virtue as they contain. Commerce, husbandry, hunting, whaling, war, eloquence, personal weight, are somewhat, and engage my respect as examples of its presence and impure action. I see the same law working in nature for conservation and growth. Power is in nature the essential measure of right. Nature suffers nothing to remain in her kingdoms which cannot help itself. The genesis and maturation of a planet, its poise and orbit, the bended tree recovering itself from the strong wind, the vital resources of every animal and vegetable, are demonstrations of the self-sufficing, and therefore self-relying soul.
There are few people as quoted and quotable as Ralph Waldo Emerson, founder of the transcendental movement and author of classic essays as Self-Reliance, Nature, and The American Scholar. Emerson began his career as a Unitarian minister and later put those oratory skills to move us toward a better society. More remains written on him than by him. This special collection has many contributors, revealing the range of people under his influence. On the day of this book’s publication, May 25, 2011, Emerson would have been 208.
The increased inflation rate in the 1960s, the US monetary devaluation, the continued concern over a possible nuclear exchange between the US and the Soviet Union, and perceived increasing vulnerability of urban centers to supply shortages and other systems failures caused a number of primarily conservative and libertarian thinkers to promote individual preparations. Harry Browne began offering seminars on how to survive a monetary collapse in 1967, with Don Stephens (an architect) providing input on how to build and equip a remote survival retreat. He gave a copy of his original Retreater's Bibliography to each seminar participant.[citation needed]

Not surprisingly, the storm attracted numerous recruits to his group and joined a list of totemic prepping moments that already included the much-hyped Y2K fiasco, 9/11 and Hurricane Katrina. I learned that New York Preppers prep for reasons as varied as their anxieties and experience. “It was a pragmatic response to certain things I know,” said Robert Segal, a wine salesman between jobs, who once worked as an electrical technician on a nuclear submarine. “As an engineer, I’m sort of a student of how things fall apart.”


Still, there’s quite a bit of overlap between the two. “There are preppers that are homesteaders, and there are homesteaders that are preppers,” says Levy, who identifies more as a straight-ahead prepper. “If there’s any difference, it’s just a difference in the environment in which we live. If there’s commonality, [it’s that] we still all have this real need to be self-sufficient and not dependent upon others, no matter what happens.”
“I appeal from your customs. I must be myself. I cannot break myself any longer for you, or you. If you can love me for what I am, we shall be happier. If you cannot, I will still seek to deserve that you should. I must be myself. I will not hide my tastes or aversions. I will so trust that what is deep is holy, that I will do strongly before the sun and moon whatever inly rejoices me and the heart appoints. If you are noble, I will love you; if you are not, I will not hurt you and myself by hypocritical attentions”
“There are the voices which we hear in solitude, but they grow faint and inaudible as we enter into the world. Society everywhere is in conspiracy against the manhood of every one of its members. Society is a joint-stock company, in which the members agree, for the better securing of his bread to each shareholder, to surrender the liberty and culture of the eater. The virtue in most request is conformity. Self-reliance is its aversion. It loves not realities and creators, but names and customs.”
Jennifer had already taken the necessary precautions the night Hurricane Maria came barreling through the Caribbean. The 46-year-old stay-at-home mom, who lives on two acres of land with her husband and four children atop a mountain in Manati, Puerto Rico, was ready to make use of the filter she’d purchased for sterilizing rainwater in case the taps ran dry. And she didn’t have to worry about food, because her pantry was already stocked with two-and-a-half years’ worth: giant buckets of lentils, flour, and rice; shelves lined with mason jars of fruits and vegetables she had grown and canned herself.
Richard Mitchell Jr., professor emeritus of sociology at Oregon State University, is probably America’s greatest academic authority on prepping. He says modern-day survivalism as we know it is a relatively recent phenomenon, born out of the U.S. real estate boom of the late 1960s and early ’70s and the concurrent rise of guns-and-ammo magazines. Together, he says, these developments gave rise to a baby-boomer fantasy: moving to your second home in the country and learning to protect yourself in the great outdoors.

A Prepper is not the same as a Survivalist.  A Survivalist typically focuses on learning primitive and other woodsmen skills and have very little focus on actually stocking up supplies and building an extensive repository of every needful thing.  Whereas Survivalists prepare and learn to live off the land, Preppers prepare to maintain their current lifestyle as much as possible.  While they are not synonymous, many Preppers are also Survivalists and are very adept at living off the land.  Likewise, many Survivalists are Preppers and store resources to be able to sustain their Standard of Living.
"I bought these hand warmers for my winter emergency pack. I get stuck two or three times a year due to heavy snow. When it get's cold here, it gets incredibly cold. I've had to spend hours digging my car out. I put the HotHands in my gloves and also one in my shirt pocket. A couple of packs in the shirt under the jacket will help build up the heat and maintain it. What a lifesaver! I've used it only a couple of times and it works well each time."

Snohomish County's Map Your Neighborhood initiative is a pilot program that will help you answer these questions and make sure you can 'Get Emergency Action Ready' in the event of a natural disaster. Washington state's Map Your Neighborhood (MYN) program, which recognizes that during an emergency, "your most immediate source of help are the neighbors living around you."

And so the reliance on Property, including the reliance on governments which protect it, is the want of self-reliance. Men have looked away from themselves and at things so long, that they have come to esteem the religious, learned, and civil institutions as guards of property, and they deprecate assaults on these, because they feel them to be assaults on property. They measure their esteem of each other by what each has, and not by what each is. But a cultivated man becomes ashamed of his property, out of new respect for his nature. Especially he hates what he has, if he see that it is accidental, — came to him by inheritance, or gift, or crime; then he feels that it is not having; it does not belong to him, has no root in him, and merely lies there, because no revolution or no robber takes it away. But that which a man is does always by necessity acquire, and what the man acquires is living property, which does not wait the beck of rulers, or mobs, or revolutions, or fire, or storm, or bankruptcies, but perpetually renews itself wherever the man breathes. "Thy lot or portion of life," said the Caliph Ali, "is seeking after thee; therefore be at rest from seeking after it." Our dependence on these foreign goods leads us to our slavish respect for numbers. The political parties meet in numerous conventions; the greater the concourse, and with each new uproar of announcement, The delegation from Essex! The Democrats from New Hampshire! The Whigs of Maine! the young patriot feels himself stronger than before by a new thousand of eyes and arms. In like manner the reformers summon conventions, and vote and resolve in multitude. Not so, O friends! will the God deign to enter and inhabit you, but by a method precisely the reverse. It is only as a man puts off all foreign support, and stands alone, that I see him to be strong and to prevail. He is weaker by every recruit to his banner. Is not a man better than a town? Ask nothing of men, and in the endless mutation, thou only firm column must presently appear the upholder of all that surrounds thee. He who knows that power is inborn, that he is weak because he has looked for good out of him and elsewhere, and so perceiving, throws himself unhesitatingly on his thought, instantly rights himself, stands in the erect position, commands his limbs, works miracles; just as a man who stands on his feet is stronger than a man who stands on his head.


To find out, Mills placed ads on some popular prepper websites, recruited his cohort, and started his road trip. His goal wasn't a quantitative study; it was ethnography, which is largely talking to people, spending time with them, and seeing whether there are commonalities in how they think. It's important to note that regardless of how popular these prepper sites are, they probably won't produce a full cross-section of the prepper community, either, nor will selecting people based on willingness to talk to a researcher. That said, you'll still probably get more depth than you would by selecting for great TV.
“Personal Preparedness in America: Findings from the 2012 FEMA National Survey” provides information on the status of the public’s knowledge of, attitudes about, and behaviors related to preparing for a range of hazards. The data can be used to improve collaborative planning, outreach, education, and training to engage all Americans so that they become active participants in creating communities and a Nation resilient to disasters.
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